Advanced Analytics Analyst

Western University London, ON
Honours Specialization in Computer Science, Minor in Economics 2021
o Dean’s Honours List, Western Scholarship of Excellence Grant
Bond Brand Loyalty Toronto, ON
Data Analyst, Client Analytics August 2021 – Present
o Responsible for finding insights and delivering recommendations to senior client stakeholders regarding overall
program health and targeted campaigns that provide information used to align strategic business objectives with
data-driven solutions
o Design and implement specific and valuable analytics solutions based on ambiguous client business needs,
resulting in increased share of wallet, customer engagement, and brand recognition
o Develop, evaluate, and implement non-supervised machine learning techniques to produce distinct customer
groups which are most likely to respond positively to different types of engagement-driving stimuli
o Co-headed the development of a Consumer Insights Report utilizing value & behavioural segmentations, along
with a key driver analysis used to unlock insights and provide recommendations to our client on how to increase
program engagement
o Develop and maintain Tableau dashboards and automated email reporting which are viewed by clients daily,
resulting in increased transparency for our clients and additional time for internal teams to work on other
o Development, testing, and maintenance of silver and gold tables which are queried daily and used to produce
analytics projects producing hundreds of thousands of dollars in revenue
o Creation and maintenance of data dictionaries and ER diagrams for databases of over 1,000 columns from
bronze, silver, and gold layer tables
An Algorithmic Analysis of Popular Music
o Built a web scraping algorithm to gather, separate, and regularize structured and unstructured data on over
50,000 unique songs by utilizing JSON API calls and custom data-cleaning functions
o Employed embedded feature selection methods alongside clustering and regression algorithms to create
industry-wide and genre-specific predictions to analyze industry trends
o Employed data visualizations which allow artists to easily understand why industry trends should be considered
when producing new projects
o Created methods to analyze why specific artists had success with certain projects to find ways to guide artists
toward future success given emerging industry and genre trends
o Discussed the potential for future partnership with a mid-size Canadian music label
Analysis of NBA Players’ Marginal Revenue Product Versus Salary (Python)
o Scraped and merged data to create a comprehensive basketball statistics database for the 2019-2020 season
o Created linear, logarithmic, and decision tree models to find lesser-known player statistics with the highest
impact on their salary and analyzed this information in combination with data on team market size and winning
percentage to generate insights on player contributions to franchise value
o Discovered that although good defence has a greater impact on winning than good offence, increases in players’
offensive abilities have a greater positive impact on salary than increases in defensive ability, implying that
rostering superstars generates more revenue than improving a team’s winning percentage
Technical Skills: Regression, classification, data cleaning, manipulation, and visualization, model selection, feature
selection and regularization, clustering, behavioural segmentation, churn modelling, data storytelling, A/B testing
Programming: Python (Scikit-learn, Pandas, NumPy, MLFlow, Plotly, SciPy, Seaborn, BeautifulSoup, Matplotlib,
PyTorch), Spark, SQL, Databricks, Tableau, Snowflake, PowerBI, Java, Unix
Interests: Cooking & Mixology (Host private events with curated menus), Brazilian Jiu-Jitsu, guitar (primarily blues, 9
years of experience), chess (ranked 1200+ on chess.com)

Experience: 2 years

Yearly salary: $70,000

Hourly rate: $35

Nationality: 🇨🇦 Canada

Residency: 🇨🇦 Canada


Period Title Company
2021 - 2023 Advanced Analytics Analyst Bond Brand Loyalty