edrickchu

Facilitated stakeholder workshops to develop agency research and insights capabilities, methodologies, production costs, and services into client-facing presentation material.

Built crossfunctional workflows and reporting lines to nurture a team of 5 full-time operators and part-time contractors that executed MarkOps on a limited budget (<$20K/mo). Served as a key stakeholder in all product development, company strategy, user acquisition, and partnership outreach initiatives to strategically center Troop’s audience.

Saw the end-to-end of campaign execution, from brief development to after-action-reports (incl. Miami OOH, ThriftCon Partnership, Cyber Week 2019 & 2020, Election Campaign, Black History Month, Pride Month, Mental Health Awareness Week, and International Women’s Day, Spring Clean Sale). Led briefs & strategy decks for special projects, including Black Lives Matter communications, Spring Clean Sale, La Nueva Link partnerships, US musician partnerships, and Depop Presents YouTube franchise.

Led first-ever implementation of brand insights initiatives at Genius (Gen Z x Multicultural Music IQ, Hall & Partners proprietary audience research report).

Pitched over 70+ RFPs, RFIs, and pro-actives since March 2018, valuing at $40M+, generating $9M+ in booked revenue, and securing first-time partnerships with Beats, Puma, McDonald’s, YouTube, Chase, Acura, HBO, Fresh Empire.