elahonde

Ran CRO analyses and A/B tests to optimize digital user journeys; ensured tracking & data layer accuracy (GA4, ContentSquare); produced ad-hoc analyses and data pulls for product and marketing teams. Maintained and updated a client analytics database; built and fully redesigned Looker Studio dashboards used by senior management. Delivered weekly and monthly performance reports to the France marketing director; formulated UX and conversion recommendations on product plan pages.

Agent-based modeling (Mesa/Python) to design & test incentive structures and governance variables for decentralized communities. Deliverables applied to TAIKAI's platform; integrated off-chain data for actionable design guidelines.

Managed Salesforce CRM for 15,000+ pharmacies; optimized data workflows and implemented process improvements. Enhanced 3 Power BI dashboards for strategic decision-making; applied Knime for data analysis. Daily sales support: configured promotions, updated product data, maintained documentation.

Managed sale of commercial properties (€50–250K): prospecting (cold call), client meetings, negotiations and contract signing; built HubSpot dashboards on sales KPIs. Coordinated 2 hospitality/flex-office tenders (€250K); drafted call for tenders & executive proposals; conducted US real estate market analysis for international expansion. Led CRM database migration & launched automated LinkedIn/email campaigns (Waalaxy).

Built & optimized websites (Weblium CMS); designed graphic charters and managed client delivery through iterative feedback loops. Generated B2B leads via LinkedIn Sales Navigator, HubSpot, Skrapp, Dripify; cleaned CRM data & launched automated email campaigns. Supported Secours Catholique's digital transformation: workflow digitization, database management, social media strategy.