elenamed

Led the CIS market launch. Developed and owned the go-to-market strategy for the entire CIS region, including market research, competitor analysis, and budget planning. Built the affiliate and influencer channel from the ground up. Sourced, negotiated, and signed partnerships with bloggers, KOLs, and influencer agencies to drive user acquisition. Managed the full partnership cycle. Handled first outreach, negotiations, contracts, campaign launches, and ongoing relationship management. Acted as the link between growth and operations. Worked closely with the Compliance, KYC, Product, and Concierge teams to make sure acquired users had a smooth onboarding and verification experience. Drove product improvements. Turned user feedback into concrete proposals for the product and support teams. Strengthened brand reputation. Designed and carried out a strategy to raise the app's rating across Trustpilot, the App Store, and Google Play, and personally managed user review responses. Improved self-service support. Wrote help articles for the support chatbot, which cut repeat questions and sped up issue resolution. Resolved complex user cases. Guided users through KYC and escalated critical issues to the right teams.

Built the company from zero. Founded the brand, developed the business model and product line of freeze-dried fruits, and grew it into a sustainable business. Strategy and business planning. Created business plans, set growth goals, and made the key strategic and financial decisions. P&L and budget ownership. Managed company finances, pricing, costs and profitability. Built and led the team. Hired, trained and managed staff, and set up processes and responsibilities. Sales growth across channels. Developed online and offline sales, including direct-to-customer, corporate clients and retail partners. Partnerships. Found and negotiated deals with partners, suppliers and B2B clients. Influencer marketing. Planned and ran product campaigns with bloggers and influencers to build brand awareness and drive sales. Brand and marketing. Shaped the brand's positioning, visual identity and promotion strategy. Exhibitions and events. Represented the company at exhibitions and events to win new clients and partners. Operations. Oversaw production, supply, logistics and quality control. Successful exit. Prepared the business for sale and sold it.

Full ownership of the business. Founded the agency and ran every part of it end to end: strategy, finances, sales, operations, hiring, and client delivery. Built the team from scratch. Personally recruited, interviewed, and hired designers, SMM specialists, and other creative staff. Led and managed the team. Set goals, assigned tasks, controlled deadlines and quality, gave feedback, and developed team members' skills. Created the operating system of the company. Designed workflows, roles, and internal processes, and organized the team's work in Notion, Slack, and Google Drive. Financial management. Owned the budget, pricing, costs, payroll, and profitability. Sales and business growth. Found and won new clients, ran negotiations, prepared commercial proposals, and closed deals. Client relationships. Acted as the main point of contact for all clients and built long-term partnerships. Marketing strategy. Developed digital marketing, SMM, and influencer strategies tailored to each client's business goals. Project delivery. Oversaw several client projects at once, from the first brief to the final result. Results and growth. Tracked campaign and company performance, found growth opportunities, and made decisions based on data.

Drove business growth. Found new business opportunities to expand the company's client base and market presence in the UAE. Brought in clients and investors. Prospected and converted new clients and investors, and built and managed a pipeline of qualified leads. Negotiated and closed deals. Led negotiations with clients and partners and handled deals from first contact to completion. Built strategic partnerships. Developed relationships with partners and intermediaries to open new channels for acquiring clients. Represented the company. Promoted the company at business events, meetings and networking sessions in Dubai, working with Russian-speaking and international clients. FinTech project management Managed FinTech projects end to end. Ran projects from concept through launch, including scope, priorities, timelines and deliverables. Worked closely with the development team. Turned business requirements into clear tasks for developers and coordinated work between the business side and the tech team. Controlled deadlines and delivery. Planned sprints and milestones, tracked progress, removed blockers, and made sure projects were delivered on time. Marketing & strategy Did market analysis. Researched markets, competitors and trends to find opportunities and shape product and business decisions. Built marketing strategies. Developed marketing and go-to-market strategies for the company's products and projects.