elizabethcb

Engineered and executed comprehensive retention programs, including loyalty and rewards, specifically for online subscription-based and ecomm clients, which increased average customer lifetime value (LTV) by 35% and lengthened retention duration by 2.5 months. Developed proficiency in key e-commerce platforms and tools such as Klaviyo, Yotpo, Shopify, Figma and Asana. Created and differentiated business models for the agency, distinguishing between one-time and recurring services like content creation, which improved client engagement and operational agility. Designed and implemented auditing best practices to enhance service scoping and delivery, ensuring tailored client solutions. Designed and implemented live reporting dashboards for clients, reducing manual reporting hours by 30% and enabling real-time tracking and analysis of custom and monthly advertising initiatives, thereby enhancing decision-making and client satisfaction.

Focused on collaborating with women-owned and environmentally friendly brands; successfully launched and managed branding, website building, and email marketing for 15 clients. Led the development of strong visual identities, establishing distinct voice and tone guidelines, and provided strategic product direction to enhance brand recognition and consumer engagement. Mastered and employed a comprehensive suite of digital advertising tools, including Google Analytics, AdWords, Google My Business, and Merchant Center, as well as ESPs and Social platforms, to develop fully integrated websites and landing pages that drove consumer traffic and enhanced engagement. Implemented innovative branding strategies that aligned with client values and market demands, significantly enhancing brand communication and consumer connection.

Lead an integrated platform of Advertising, Website and Managed Services products through strategy, impeccable worth ethic, collaborative approach, and dedication to profitability and success. Built automotive-focused product suites for customers by partnering with Google, Bing, Facebook, Auto Trader, vAuto, Kelley Blue Book and Adobe. Use UI/UX ideologies for mobile app development. Scaled technology solutions and enhancements to over 6,900 advertisers. Achieved $610k in additional revenue in less than two weeks through effective project management. Increased operations team efficiency by 30% through product design and product innovation. Named Bing Partner of the Year in 2017 in recognition of relationship building success with Channel Partners.

Improved engineering alignment for growing business needs by establishing effective communication between operations and engineering and serving as primary technical liaison. Developed new products for Audi, BMW, Chrysler, Mazda and Scion dealers. Executed Service Level Agreements to establish sellable OEM (original equipment manufacture) programs to client base. Reduced operational cost by 45% to launch and manage campaigns by designing scalable launch tools and processes. Generated more than $1.4M in ad revenue in 2014 by building tools to support OEM (tier 1), Regional (tier 2), and dealership (tier 3) campaigns. Achieved $658K in new monthly ad revenue by engaging 234 new advertisers onto the platform in 2014 and creating effective OEM on-boarding materials.