ellieguevara

Associate Strategy Director

Linkedin

Driven Marketer and Strategist with agency and corporate experience in the U.S. and international markets. I have a  background leading the development and execution of social, brand, content and creative strategies for brands across sports, ABV, Automotive, DTC, CPG, QSR Luxury, Web3, Blockchain, DeFi, Telecommunications, and more. I'm a member of SheFi (SheFi empowers professional women and non-binary folks to reinvent their careers in Web3.)


Brands I've worked with: XRPL, IPFS Protocol, Coinbase U.S., Coinbase Australia, Aurory (P2E game on Solana), FTX, XRP Ledger, Qapital Financial, Walmart+, Walmart Business, Aston Martin, Digicel, AMG Mercedes, Cash App, Patrón, 




Experience: 9 years

Yearly salary: $0

Hourly rate: $0

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States

Experience

Senior Creative Strategist
Invisible North
2022 - 2024
Led the strategic development of experiential campaigns, securing high-profile accounts such as H&M, Bacardí, and XRP Ledger, contributing to a 40% increase in new business revenue. Partnered with sales and creative teams to create value-driven narratives that enhanced client retention by 30%.
Supervisor, Social Content
Conill Advertising
2020 - 2022
Spearheaded multi-channel social strategies, increasing engagement by 25% across platforms such as TikTok, Reddit, and Twitch. Conducted in-depth research on emerging trends, resulting in a 20% improvement in campaign effectiveness.
Digital Strategist
Shareability
2019 - 2020
Developed market-specific strategies for Latin American and Caribbean audiences, achieving a 483% increase in engagement in Trinidad & Tobago and a 290% increase in Jamaica. Conducted qualitative market research to inform messaging strategies.

Skills

brand-marketing
communications
content-marketing
growth-marketing
head-of-marketing
influencer-marketing
marketing-lead
marketing-strategist
product-marketing
social-media
strategy
marketing
english
spanish
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