emmaneema

Conceptualized branding of the startup including naming, typography, color systems and theme in line with the industry standard Material Theme Design System. Contributed to 50% of funding raised through effective prototyping and visual storytelling. Gained an average 85% task completion through the user experience created on the website including intuitive navigation and research-informed user flow creation and iteration. Led a cross-functional project team to conduct comprehensive background and user research, resulting in a 25% increase in customer engagement.

Managed co-branding and marketing efforts for joint programs with the organization for 5+ partners. Spearheaded events on youth empowerment and other current issues along with the national teams involving several corporate partners, over 200 organization members and a large number of student participants.

Conceptualized and executed over 100 creative design projects, including digital marketing and social media campaigns and graphics, reports, infographics, print advertisements and event materials. Created and enforced visual guidelines across all internal and external touchpoints to ensure consistent brand aesthetics within the 9 different university branches of the organization. Led design sprints with 5 partner organizations (e.g Youth Cafe for Youth Month) as needed and advised partner companies during design and marketing sprints. Directed team members in analyzing User Experience and design needs during event and project design sprints, driving a 25% improvement in conversion rates. Managed an international (Africa-wide) and national project in terms of marketing and design materials. Guided different cross functional teams of 2, 5 and later a 10 member team of leaders across different time periods up to a national level both in remote and hybrid work settings.