erada

Secure and manage relationships with multinational luxury and Web3 brands, resulting in 50% increase in client portfolio. Orchestrate cross-cultural creative teams across Europe and North America. Drive product and program value through strategic thinking and cross-team collaboration. Lead and oversee the end-to-end production process of projects ensuring timely and high-quality execution. Lead AI-driven creative initiatives utilizing RunwayML, Midjourney, and LeonardoAI.

Established resource allocation frameworks resulting in 30% improved project delivery efficiency. Implemented project management systems reducing delivery times by 40%. Led multidisciplinary creative team of 15+ members including designers, editors, and art directors. Worked with business users to ensure applications meet user expectations.

Spearheaded digital brand activations for Fortune 500 clients, expanding market reach and driving business growth across diverse industries. Developed quarterly staffing plans and resource allocation strategies across multiple accounts. Established creative operations processes resulting in 45% increase in team productivity. Managed project budgets totaling $2M+ annually with on-time, on-budget delivery.

Developed integration processes for multi-channel video programming distributors (MVPDs). Implemented quality assurance testing protocols for Dynamic Ad Insertion across multiple platforms. Coordinated with TV station groups and media companies to optimize ad delivery systems. Analyzed performance metrics for OTT devices and service providers. Created documentation for New Media Integration (NMI) processes.

Produced creative campaigns for diverse clients including UNESCO Non-Profit and animation studios. Executed successful activation at Scope Art Show Art Basel Miami Beach. Managed end-to-end production processes for Design Core Detroit initiatives. Coordinated with international stakeholders to deliver projects within strict timelines. Developed production schedules and budgets for multimedia projects.

Established strategic partnerships with MOCA, LACMA, and LA Film Fest, increasing brand visibility and creating new business opportunities. Produced cultural events and hotel programming generating 50% increase in venue attendance. Oversaw SPiN Galactic brand experiential marketing initiatives. Directed video and photo shoots for PR and advertising campaigns.

Optimized campaigns based on performance-based analytics. Created post-campaign reporting, analysis, and up-sell strategy for the Director of Sales and GM.

Developed ad product solutions increasing revenue by 40%. Directed digital sales strategy for Fox.com, FXNetworks.com, and NationalGeographic.com. Managed linear sponsorship integrations across multiple digital platforms. Coordinated with cross-functional teams to optimize campaign performance.

Negotiated and optimized performance banners on an eCPA/eCPM basis, monetizing available traffic at competitive rates.