ercangny

Opened and operated multi-brand building materials showroom in Georgia. Worked closely with local construction firms and developers to adapt kitchens, doors, and bath products to local specs. Oversaw product modification processes: sizing, materials, installation systems, and color preferences. Acted as translator between field demand and supplier capabilities—advising on procurement, pricing, and design strategy. Hotel renovation projects including Radisson Tbilisi.

Co-developed a new line of concrete admixtures tailored to local aggregates and climate conditions. Partnered with chemical engineers to test and validate performance vs. incumbent German brands. Built trust among contractors by delivering lab-backed results and customizable formula kits. Delivered technical sales and on-site support for concrete admixtures. Built and trained a network of local contractors and ready-mix producers.

Launched the business by attending hardware trade fairs in China and actively sourcing suppliers via early use of Alibaba.com. Identified, visited, and negotiated with Chinese manufacturers to develop customized product lines tailored to Turkish market standards. Oversaw end-to-end import operations, including production supervision, logistics, warehousing, and customs clearance. Led nationwide distribution and dealer onboarding across Turkey, building a scalable channel network. Conducted market validation through customer feedback, adapting product lines and expanding into adjacent hardware categories based on demand. Established an iterative go-to-market cycle: source → localize → launch → measure satisfaction → expand.

Conducted in-home demonstrations and closed direct sales face to face for premium appliances.