erikchee

Commercial due diligence for targeted business acquisition of RM20 million revenue – savings of ~RM2 million at term sheet investment stage. Independent execution with report evaluation by Business Development Vice President, Singapore. Advise on business potential & compliance of commercial activities. Consolidate findings from internal senior employees (CEO, Country Manager, National Sales Manager, Product Manager) and external clinical consultants (HCPs).

Reporting to Managing Director on financial model and macro analysis for glove demand & cost inputs. Reason for leaving: Company change of plan of (no placement for me in United States expansion).

Responsible for execution of annual business plan with a team of 6 direct reports covering corporate accounts, insurance, third party administrator, general practitioner, international health tourist channel, and digital marketing. Perform analysis and improvement of pricing, hospital service delivery, eye screening, public health talks, competitor packages. Increasing eye screening performance diagnosis rate of 2% to 6% (3x performance) through right targeting based on objective (surgery type). Increased hospital revenue by RM70,000 through uptake of cataract surgery package within 3 months of appointment. Digital marketing – presented analysis and budget for Google advertisement which has garnered >400,000 impression resulting in 7,000 clicks to website meeting healthcare industry click through rate of 1.75%. Digital marketing – increased reach through content pillar marketing resulting in 67,000 reach to targeted consumers based on surgeries.

Accountable to negotiate, obtain initial credentials and contract with for >900 clinical consultants by managing 7 direct report, Key Account Managers + 1 Business Analyst. Design, execution of recruitment, retention strategies of subspecialist consultant with Hospital CEO/COOs. Business plan for consultant specialty to recommend right level for contract negotiation (consultant’s Guaranteed Monthly Income). Lead and manage business development meetings with current and prospective physician with successful recruitment of 23 consultants in Q1 2019. Annual target achieved 65 consultant recruitment representing new revenue growth > RM20 million.

Executing marketing campaign turning brand to growth (9%) from previous decline (ethical brand). Successfully conducted strategy roll out for diabetes product with A&P budget of > RM500,000. Media release event attended by 15 medical writers, journalists, online portal covering new product indication launch. High level engagement with national and regional key opinion leaders from Institut Jantung Negara, Subang Jaya Medical Centre and Hospital Putrajaya. Publication in 8 print media including New Straits Times, Sin Chew, and 10 online portal including MIMS publication with total PR value > RM450,000.

Managing annual business volume > RM12 million. Cited as best practice example for largest PKD purchase nationwide. New source of business Novomix in MOH across Klinik Kesihatan (13% growth, RM 7million). Achieving sales target 118%, brand growth of 69% vs. previous years through maximisation of Ministry of Health tender.

Gold Club recognition – member of top performing representative. Responsible for positively influencing prescribing behaviour to achieve sales target in excess of RM5 million. Covered wide all channel: Ministry of Health, Ministry of Defence, Private hospital, clinics and pharmacies.

Responsible for purchasing for 13 retail stores in Sabah and Sarawak up to RM1.5 million.