erinefree

Built out, troubleshot, and maintained tagging for third-party tracking & conversions, including those used for brand awareness, demand generation, sales enablement, and customer marketing. Developed reports & analyses for customer marketing, customer success, sales enablement, product marketing, and product engineering teams. Troubleshot product release iterations, including functionality & reporting accuracy testing. Worked primarily with product engineering and developers to help QA and fix work. Helped implement GA4 and tagging transition for both the learning platform and marketing website.

Developed, documented, and trained employees on over 50 marketing processes, technical build-outs, and client offerings as the company scaled. Worked with development, product, and client success teams to build out additional cross-team processes and QA them regularly. Worked with dealer inventory feed providers and internal development teams to troubleshoot and fix regular advertising issues on social media catalog advertising. Worked with the automation system, Fluency, to fix regular system breaks, blueprint errors, and technical issues. Additionally, I helped leadership build out new offerings using that technology.

Aided 13 Military installations in increasing family housing occupancy rates to over 95% in under a year by increasing quality lead generation. Developed & Presented quarterly performance reports for company stakeholders and monthly performance reports for location leadership.

Using SEO, Google Ads, Social Ads, Content Marketing, and Review Management, I was able to increase agency leads by 150% in less than 9 months. Using Google Merchant Center / Shopping ads, SEO, and Google ads, I was able to help a client’s revenue increase by 225% in 9 months. Managed all clients Google Ads, Facebook Ads, and SEO. Also assisted with account management, email marketing, and social media marketing for clients. Developed & trained on updated processes for the agency related to paid advertising, SEO, and content marketing.

Using local SEO tactics, I was able to help over 50 clients reclaim their online local marketing footprint.

Developed & trained on quality assurance processes for PPC campaigns for the agency.