erinlmcmahon

Summary 

Marketing leader with over fifteen of experience in marketing, brand strategy, messaging and communications, business development, and operations. In-depth experience in cross-functional team projects and leadership, product positioning, and campaign planning. Well-versed in the digital media space across social, video, display, search, and mobile. 

Education 

● Duke University (BA); Durham, NC — Class of 2006. Degree in Religion and Economics.

Ankr: San Francisco, CA
Head of Growth and Content

InsightFinder ; Raleigh, NC (November 2020-October 2022)
Head of Marketing 

• ●  Direct content marketing strategy, including short term and long term material output 
  
  
• ●  Run growth marketing strategy, advertising channel activation and engagement 
  
  
• ●  Develop competitive research, positioning, and messaging based on current place in market 
  
  
• ●  Defined and created industry specific positioning and use case material 
  
  
• ●  Analyzed marketing data and analytics. Provided and executed on action plans based on insights 
  
  
• ●  Planned and executed company event strategy including webinars, meetups, Q&As, and industry 
  
  
• conferences 
  
  
• ●  Established channel and community partnerships to expand awareness and reach of product 
  
  
• 1Wallet strategic consultant 
  
  
• ●  Provide marketing positioning and strategy for crypto wallet market entrant 
  
  
• ●  Develop content and communication plans and execution for wallet roll out phases 
  
  
• ●  Create strategic partnerships and collaboration campaigns to grow base audience 
  
  
• ●  Construct social plans across channels (Discord, Twitter, etc) for community engagement and 
  
  
• growth 
  
  
• Pendo.io; Raleigh, NC (December 2019 - October 2020) 
  
  
• Integrated Marketing Manager 
  
  
• ●  Developed and planned campaign strategy, coordination, and execution for cornerstone product positioning initiatives, research, and seasonal campaigns 
  
  
• ●  Created industry specific positioning and use case narratives, and planned cross-channel content communication and strategy for the business 
  
  
• ●  Led cross functional teams across brand, data science, sales, operations to execute large market narratives from concept through execution and post mortem 
  
  
• ●  Collaborated with internal and external partners to develop framing, positioning, and resulting campaigns for sales and marketing 
  
  
• ●  Derived insights from platform analytics and developed content that highlighted unique insights to drive demand for prospects and customers 
  
  
• LEAP (Latino Educational Achievement Partnership); Durham, NC (Jan 2018-Nov 2019) Volunteer tutor and communications consultant 
  
  
• ●  Primary tutor for students ranging from ages 5-15. Worked on homework support and reading development programs 
  
  
• ●  Project coordinator for LEAP central office 
  
  
• ●  Communications strategy and support 
  
  
• Emily K Center; Durham, NC (September 2018-present) 
  
  
• Volunteer tutor and communications consultant 
  
  
• ●  Worked as volunteer support for after school extension program 
  
  
• ●  Provided fundraising ideas for seasonal initiatives 
  
  
• ●  Consulted on digital communications strategy to reach target audiences including, donors, 
  
  

students, families, and prospective students 

Facebook, Inc.; Menlo Park, CA (April 2015-August 2016) 

Marketing Communications Manager (April 2015-August 2016) 

• ●  Created go to-market strategies and plans for major product launches across Facebook’s monetization products 
  
  
• ●  Led messaging, naming and positioning for product launches, announcements, revisions, and communications 
  
  
• ●  Managed cross-functional groups across Facebook’s teams including product, public relations, internal communications sales, and operations to complete large scale launches and projects 
  
  
• ●  Drove major seasonal initiative strategies - including developing positioning, strategy, materials, and events 
  
  
• ●  Led strategy for digital content development and implementation including webpages, social and digital advertising channels 
  
  
• Twitter, Inc.; San Francisco, CA (November 2012 - November 2014) 
  
  
• Marketing Manager - November 2012 to November 2014 
  
  
• ●  Drove and finalized Twitter’s go-to-market story for direct response solutions launch; shaping the story and creating go-to-market strategy by collaborating with key stakeholders across divisions 
  
  
• ●  Co-managed creation of Twitter’s 2014 TV and Twitter story, consulting with cross-functional stakeholders and providing key positioning statements, data points, and case studies 
  
  
• ●  Shaped Twitter’s mobile app positioning and go-to-market story used for global launch 
  
  
• ●  Led needs assessment and proposal for new website, business.twitter.com, using qualitative and 
  
  
• quantitative proof points to build story 
  
  
• ●  Organized and launched B2B marketing’s quarterly thought leadership book in 2014 
  
  
• ●  Created vertical storylines through research, market insights, and sales intelligence detailing why 
  
  
• and how businesses and brands should invest in Twitter ads 
  
  
• ●  Created numerous go-to-market storylines for seasonal, industry, and global events 
  
  
• Google, Inc.; New York, NY (June 2006 - November 2012) 
  
  
• Brand Strategist - May 2010 to November 2012 
  
  
• ●  Created, pitched, sold, and implemented large flagship campaigns for Fortune 500 CPG brands 
  
  
• ●  Developed and delivered agency and client partner training sessions about market trends, 
  
  
• product developments and implementation 
  
  
• ●  I• nfluenced 15 new brands to use Google's search, display, video, and mobile platforms, with significant revenue impact exceeding quarterly goals 
  
  
• ●  •Achieved account growth across key brands including team’s largest single account growth Google Plus Specialist 
  
  
• ●  Led Google+ adoption and go-to-market strategy for Fortune 500 CPG brands 
  
  
• ●  Launched first two Google Hangouts with Coca-Cola - one of first CPG brands to use the 
  
  
• Hangouts platform 
  
  
• ●  Created and led numerous education and pitch sessions to onboard Fortune 500 CPG clients 
  
  
• Partner Manager, National Agency Team - April 2008 to May 2010 
  
  
• ●  •Designed and delivered agency onsite or online trainings based on agency business and product education needs 
  
  
• ●  Exceeded client client activation objectives for managed agencies 
  
  
• ●  Delivered weekly product and industry insights for book of business YouTube Specialist 
  
  

● Collaborated on positioning and pitch strategy for traditional, digital, and social 

agencies
● Led product pitch calls, client presentations, and client trainings 

Relationship Manager, Technology Vertical - April 2006 to May 2008 

• 

● Led product adoption and growth for 400 high-potential, mid-market clients 

● Shaped product feedback committees based on client market demands and inquiries