erwins

My Responsibilities: - lead a team of 21 people: Awareness Team, Conversion Team, Product Marketing Team, Sales and Retention Team who work to grow users by managing and developing overall strategy and lifecycle from awareness to revenue (AAARRR). - Handling Organic (SEO & ASO) activities from the website and apps, especially increasing traffic, conversion rate to Lead and Downloader - Develop and create GTM strategy for product marketing for increase lead generation such as trading signal, trading Indicator, and apps - Use data and analytics for decision making and measure marketing effectiveness and create a culture of structured experimentation and iteration to drive growth. - Collaborate with cross-functional teams to optimize customer acquisition and retention strategies. - Measure and report the performance of all growth campaigns and conduct assessments based on KPIs.My Responsibilities: - lead a team of 21 people: Awareness Team, Conversion Team, Product Marketing Team, Sales and Retention Team who work to grow users by managing and developing overall strategy and lifecycle from awareness to revenue (AAARRR). - Handling Organic (SEO & ASO) activities from the website and apps, especially increasing traffic, conversion rate to Lead and Downloader - Develop and create GTM strategy for product marketing for increase lead generation such as trading signal, trading Indicator, and apps - Use data and analytics for decision making and measure marketing effectiveness and create a culture of structured experimentation and iteration to drive growth. - Collaborate with cross-functional teams to optimize customer acquisition and retention strategies. - Measure and report the performance of all growth campaigns and conduct assessments based on KPIs.

Evaluate and implement improvements on digital strategy. Analyze and report on digital campaigns. Map out how digital assets will be optimized for make movement. Define and action digital activity. Developing clear and engaging content. Delegating tasks to writers and editors and providing feedback. Creating, adjusting, and managing the editorial calendar.

Lead the digital and creative team to build and expand core channels including SEM, SEO, and paid social. Define and implement tactics to improve conversion rates, average order value and customer acquisition. Optimize and refine demand generation using a data-driven approach to increasing leads and developing a qualified sales funnel.

Lead the creative team to achieve client goals. Create the strategy into creative material with the digital data resources. Create the creative and timeline media in digital and social media campaign. Create the brand campaign and brand strategy into the brand identity. Clients: PSI, Grace Natalie, Haryanto Arbi, Surya Tjandra, Danik Eka.