estherwalker
Marketing & Content Specialist
Creative and strategically minded Brand Marketing Specialist with 3 years of experience building compelling narratives that grow visibility, engagement, and audience loyalty. Proven ability to develop brand voice, lead multi channel content strategy, and translate complex ideas into clear, high impact messaging. Experienced across social media marketing, content campaigns, PR, and digital storytelling. Passionate about shaping brand identity and creating meaningful connections that drive long term brand equity.
Experience: 3 years
Yearly salary: $62,000
Hourly rate: $40
Nationality: 🇬🇧 United Kingdom
Residency: 🇮🇱 Israel
Experience
Content Marketing Specialist
CMS 2022 - 2023
Managed large scale content arbitrage strategy across Facebook, Yahoo, X, Google, and native advertising platforms to drive traffic and monetization. Launched and optimized PPC campaigns (Meta Ads), improving click through rates and overall content performance. Produced high performing digital content from ideation to publication, leveraging AI tools to accelerate output and scale content production. Analyzed article and campaign performance metrics to optimize headlines, creative, and distribution strategy. Executed continuous content optimization and A/B testing to maximize engagement and ROI. Delivered high volume, deadline driven content while maintaining quality and brand alignment.
National Council Member
Union of Jewish Students (UK) 2020 - 2021
Contributed to strategic communications and stakeholder engagement initiatives for a national organization representing 8,500 students. Collaborated on high level messaging and policy communication strategies.
Head of Public Relations
KCL Israel Society 2019 - 2020
Spearheaded PR and social media initiatives that increased event visibility and strengthened community engagement. Developed targeted messaging and promotional materials to enhance brand perception on campus.
Skills
brand-marketing
content-marketing
content-writer
copywriting
influencer-marketing
social-media
english