eyesoftruth

Participated in the launch of TonCast — a Telegram mini-app for prediction markets on the TON blockchain. Over one month of intensive work, I built the product's marketing foundation from the ground up and prepared it for market entry. Project: TonCast (Telegram Prediction Markets — Zero-to-Launch) Product Packaging & Positioning: i) Analyzed the market (competitor: Polymarket) and target audience to define a Unique Value Proposition (UVP) within the Telegram + TON ecosystem. ii) Executed end-to-end product packaging: developed documentation structure/content in GitBook and established core messaging frameworks for various communication channels. Go-to-Market (GTM) Strategy: i) Developed a comprehensive GTM strategy, defining key hypotheses, acquisition channels, launch phases, and success metrics. ii) Calculated and optimized the marketing budget, providing a distribution strategy to maximize reach and ROI. Content Marketing & Creatives: i) Created a content plan focused on attracting and retaining the initial user wave via social media, KOLs, and Telegram communities. ii) Designed a suite of creative assets (static and video) for hypothesis testing and ad campaign launches. Web Presence & Lead Gen: i) Launched a high-conversion landing page focused on lead generation and communicating key product benefits. In this high-intensity launch phase, I established the entire marketing foundation under a tight deadline. I managed the full cycle - from market research to GTM execution. I specialize in rapid immersion into complex niches (Blockchain, Prediction Markets) and delivering execution-ready strategies and assets in record time.

Launch and Development of "Kasiet School" Online Academy [EdTech] Key Responsibilities & Achievements: - Full Academy Launch (Zero-to-One): - Spearheaded the complete launch of the academy from the ground up. - Developed and implemented a bootstrap growth strategy with zero initial investment in paid advertising. - Engineered a comprehensive system for end-to-end customer acquisition and retention. Expert Personal Branding: - Built and scaled the expert’s social media presence from scratch, reaching 27,000 followers within 3 months through organic growth strategies. Sales Operations & Pipeline Management: - Designed all business processes and high-conversion sales scripts from the ground up. - Built a robust sales funnel centered around a "freemium" model (3-day free intensive course). Marketing & Monetization: - Executed a monetization model via the free funnel that generated a total revenue of $17.500 with zero spend on targeted ads. - Organized and managed 20 cohorts of the free training program, onboarding over 2,000 students and building a highly loyal lead database. Product Development & Infrastructure: - Oversaw the production and launch of the flagship paid course: managed video production and streamlined the learning experience on the GetCourse platform. Successfully built a profitable, self-sustaining educational platform from scratch, featuring fully optimized processes for lead generation, student education, and sales.

Developed and executed multi-level marketing strategy for a tokenized project; Led influencer marketing, collaborations, and Go-to-Market strategy; Built a scalable growth model based on user-generated content and ambassador programs; Implemented loyalty mechanics through partnership with a charitable foundation, enabling crypto donations; Supervised all brand visuals, landing pages, presentations, and content production; Managed investor communications and contributed to raising over $20M.

Established full-cycle marketing system: funnels, webinars, offline events; Produced and tested 600+ creatives for digital campaigns (Instagram); Launched 10+ automated sales funnels with conversion rates up to 10%; Delivered stable $50K+ monthly revenue, with peak results of $100K; Oversaw positioning, packaging, analytics, and communication strategies; Managed $2000 + monthly ad budget with 3x ROI.

Provided full-service social media management for SMEs and niche businesses; Consulted clients on strategic marketing and brand development; Increased florist business revenue from ₸15M to ₸72M per month through targeted SMM; Enhanced brand positioning and visual communications.