fabianlackner

Marketing & Communications Specialist

Hi, I’m Fabian, a Creative Strategist with 8+ Years of Experience in Marketing, Social Media, and Content Creation.

I’ve spent the last decade working at the intersection of creativity and strategy, helping brands tell their stories in engaging, impactful ways. From managing global campaigns at Bitpanda to shaping brand identities at LOOP and KWIZDA Agro, I’ve built a career on delivering results-driven creative solutions that connect with audiences.

My expertise spans:

  • Social Media Strategy: I’ve launched and scaled social media channels, collaborated with influencers, and developed campaigns that drive growth (like a 56% follower increase for Bitpanda's IG DACH channel).
  • Content Creation: Photography, video production, bilingual copywriting (German & English), and curating multimedia content tailored for diverse platforms.
  • Brand Development: Whether it’s creating a fresh brand voice or revamping an existing identity, I know how to craft stories that resonate, as seen in my work for Tyrolean Jet Services and KWIZDA Agro.
  • AI Optimization: At Bitpanda, I integrated AI tools to streamline workflows and scale creative processes—because efficiency and innovation go hand-in-hand.

Now freelancing, I bring flexibility, a global perspective, and a results-oriented mindset to every project. Whether you’re looking for someone to elevate your brand, craft compelling campaigns, or create content that engages your audience, I’m here to make it happen.

Let’s work together to turn your vision into reality!


Experience: 7 years

Yearly salary: $70,000

Hourly rate: $60

Nationality: 🇦🇹 Austria

Residency: 🇦🇹 Austria


Experience

Global Social Media Specialist
Bitpanda
2024 - 2024
Crafted compelling bilingual copy (German & English) for blogs, social media, and email marketing, driving engagement and brand consistency. Managed global social media campaigns, coordinating with influencers and internal teams resulting in 56% increased followership on the IG DACH channel, 36% on IG Global channel, launching a new TikTok channel. Implemented AI-driven automation tools to optimize workflows, increasing efficiency and scalability. Created and curated high-quality multimedia content (video, photo, graphic design) tailored for diverse social media platforms. Led the social media strategy for key international markets, ensuring localized approaches for Italy, France, and the UAE.
Marketing & Communications Specialist
KWIZDA Agro
2023 - 2024
Developed and implemented a new brand language for social media, resulting in 18% more followers on the main LinkedIn channels within 6 months. Managed the development and implementation of a comprehensive social media strategy, including the introduction of new channels and tools such as Canva and Hootsuite, as well as training the team to use these tools effectively. Responsible for planning and implementing content calendars, producing content and working with external agencies to deliver high quality content. Successfully integrated a new social intranet for Kwizda Agro to improve internal communication and collaboration. Photography, graphic design, filming as well as editing my own content ideas.
Content Manager
LOOP New Media
2019 - 2022
Provided creative direction and conceptualized marketing campaigns for global as well as local markets for brands such as PUMA and Breitling. Communicated with clients to pitch new ideas which resulted in new campaigns, higher budgets or completely new ideas for a brand. Developed a new brand identity for Tyrolean Jet Services which led to a 16% increase of clients below the age of 30 within 3 months. Art Direction for a new niche travel brand called 'Looking FC', leading to about 10K new followers within 12 months. Wrote and proofread copy for social media posts in English and German. Photography as well as photo/video editing and graphic content.
Photographer
KISKA
2017 - 2019
Photography and art direction for KTM & Husqvarna Motorcycles global marketing campaigns. Managed influencers and developed brand-related influencer stories on Instagram, resulting in a 10% increase in under 25 year old followers on the Husqvarna Motorcycles Instagram channel. Worked on photo and video retouching/editing.
Insurance Agent
Wüstenrot
2013 - 2017
Insurance & Finance Agent
Wüstenrot Versicherungs AG
2013 - 2017
Communication between clients and internal departments. Provided professional consultation to clients for finance products, resulting in sales of finance and insurance products. Analyzed existing customers to target advertisements for new financial products, resulting in increased sales and overall client traffic.

Skills

art-direction
communications
community-manager
content-marketing
content-writer
copywriting
design
digital-marketing
influencer-marketing
marketing-strategist
photoshop
seo
social-media
tiktok
english
german