fabiena

Senior Marketing & Strategy Leader | Web3, Sports Tech, And Digital Innovation Expert

With over 15 years of experience in sales, marketing, and partnership management across tech, Web3, and sports, I specialize in delivering innovative strategies that drive growth and engagement. As the former CEO of SportSyncTech, I led the development of AI, Web3, and cloud-based solutions empowering athletes and organizations. I've collaborated with global clients like FIFA, BPCE, and DearBball, successfully integrating technology to amplify their impact.

I'm passionate about creating transformative strategies at the intersection of sports, technology, and digital media. I'm currently seeking senior-level roles where I can leverage my expertise to shape marketing strategies, boost brand visibility, and drive business innovation in the Web3 or tech ecosystem.


Experience: 11 years

Yearly salary: $180,000

Hourly rate: $100

Nationality: 🇫🇷 France

Residency: 🇫🇷 France


Experience

General Manager
Sportsynctech
2023 - 2024
Developed AI-driven and Web3-enabled tools to empower athletes and sports organizations, enhancing their digital capabilities. Integrated blockchain technology to create transparent and secure data solutions for sports analytics and management. Built a scalable product ecosystem, bridging traditional sports with emerging Web3 opportunities.
Chief Marketing Officer
eshotlabs
2022 - 2023
Spearheaded Web3 marketing and sales strategies, driving adoption of blockchain solutions across diverse industries. Designed token-based loyalty programs and community engagement campaigns that increased customer retention and brand advocacy. Established strategic partnerships in the Web3 ecosystem, fostering collaboration with decentralized platforms and innovators.
EMEA General Manager
Rosie Labs
2019 - 2024
Designed and executed Web3-focused campaigns, leveraging blockchain for creative branding and storytelling. Consulted with clients on integrating NFTs and decentralized platforms into their marketing strategies. Developed frameworks for utilizing Web3 technologies to drive customer engagement and monetization.
National Key Account Director
Puma
2014 - 2019
Marketing & Sales
General Mills
2008 - 2014

Skills

business-development
marketing-communication
marketing-lead
product-lead
product-marketing
sales
marketing
english
french