fagnerlord

Led the Go-to-Market launch of Loop’s artist platform, attracting 1,000+ artists within the first three months through targeted campaigns and community engagement. Defined Loop’s product positioning, messaging, and value proposition, ensuring consistency across all user touchpoints, while building the product roadmap. Drove a 70% retention rate by redesigning the UI UX onboarding flow and user journey to improve conversion and engagement. Increased website traffic from 2K to 30K monthly visits through data-driven SEO and content optimization strategies. Product Strategy: reviewing weekly KPIs and user funnel channel to improve signups, activation rate, retention, while interviewing, monitoring user behaviour and collecting user feedback.

Drove the scaling and evolution of the event’s platform, contributing to growth from 500 to 16,000+ attendees within the first 3 years. Worked on a partnership with OpenSea to kickoff NFTNYC and its integration to the platform. Led the end-to-end development of the Digital Swag Bag, a first-of-its-kind NFT rewards system that enhanced user engagement and delivered unique sponsor value at scale. Created and launched 8 Times Square billboard campaigns that amplified reach, brand strength and social media buzz. Oversaw platform QA, testing, and DevOps, implementing continuous feedback loops to improve reliability and user satisfaction.

Developed and refined the UI / UX of Kred’s white-label NFT platform, ensuring a seamless and scalable user experience. Conducted market and competitor research to identify product opportunities, benchmark best practices, and guide for feature development. Developed use cases and customer journey maps to demonstrate the platform’s value, helping secure partnerships with major global brands. Led end-to-end project management for NFT collection launches with Fortune 500 companies, including COACH, NIVEA, and other brands under NDA. Familiarised with multiple marketplaces and NFT platforms as well as digital wallets and DEXes.

Managed Link.Kred, overseeing product development and its go-to-market strategy. Led Empire.Kred relaunch with new features and community initiatives, driving a 400% increase in monthly revenue. Directed digital marketing strategy across content, social, email, and affiliate channels to boost user engagement. Produced video content, whitepapers, and social media assets to support product growth and brand visibility.