falexandrov

Built foundational analytics infrastructure (PostHog, New Relic, custom ETLs) to monitor token engagement, asset flows, and activation metrics, demonstrating a strong data-driven mindset and SQL proficiency. Managed a 6-person analytics team and defined KPIs to enable real-time dashboards crucial for decentralized decision-making. Led enterprise integrations with major partners (Binance & Trust Wallet) for white-label courses, navigating complex technical alignment and payment infrastructure requirements (bridging TradFi/DeFi components). Demonstrated ruthless prioritization by delivering a +35% retention uplift through metrics-driven onboarding and CX experiments.

Led large-scale payment projects across 6+ business units, optimizing the funnel and driving $10.5M GMV growth by streamlining checkout reliability and security infrastructure (core TradFi experience). Introduced feature flagging + experimentation infrastructure, enabling efficient, safe rollouts of payment system updates and large-scale A/B testing. Built secure registration and moderation infrastructure, bridging B2C users → B2B clients with token-like access models (relevant to reputation systems and gated access). Aligned 7 stakeholder teams (Engineering, Operations, Marketing) to accelerate high-impact feature delivery, showcasing project management expertise and high leadership capabilities.