falexandrov

At crypton.xyz, the largest Web3 media platform in the CIS, I led the product development of a gamified education platform built as a Telegram Mini App, currently used by over 2 million users. I built the analytics function from the ground up, implemented a structured hypothesis management and A/B testing system using PostHog and New Relic, and introduced a new onboarding experience based on UX research. This led to a 35% increase in retention and a 61% conversion rate in the Learn module. I played a key role in optimizing the token economy by launching freeze mechanics and an internal gaming engine, achieving a 40/60 burn ratio that drove engagement. I also introduced advanced roadmap planning tools and delivery frameworks (DoR/DoD, value-based prioritization), improving the planning accuracy and speed of the dev team. On the business side, I supported strategic fundraising and negotiated Tier-1 partnerships with players like TWT, BLUM, and Moonveil, contributing to a $400K pre-seed round and driving a 4x increase in daily new users. I’m currently leading the new season of the product, including a Web3-powered gamified learning MVP called The Open Academy.

As the product manager of a nationwide auto services marketplace, I led the delivery of an omnichannel platform combining offline services, retail stores, and B2C eCommerce into a single seamless user experience. Over two years post-launch, this platform drove $10.5M in GMV growth. I oversaw end-to-end customer journey optimization, including VIN-based search, geo-service selection, and loyalty-tier pricing. I led the complete redesign of PLP and PDP pages, improving product discoverability and conversion rates. Internally, I implemented a structured backlog management funnel across four teams, introduced feature flagging for safer deployments, and enabled in-house A/B testing capabilities. I also delivered a brand-new order management system for courier services that scaled to six regions. On the infrastructure side, I facilitated integrations across SAP and a complex B2B parts system, connecting over 9 million SKUs and unifying accounts across six business units. To improve team alignment, I rolled out an OKR-based performance review process and structured team rituals.

As a delivery manager at a software outsourcing company, I led 11 client projects with a total contract volume of $4M and achieved a median profitability of 62%. I managed cross-functional teams of up to 13 developers, working closely with CTOs and tech leads to deliver large-scale projects, including a real-time B2C streaming platform that ran for over a year and delivered 61% profit on a high six-figure budget. I specialized in technically complex engagements, such as building high-load analytics pipelines processing up to 22 million lines per day, implementing ML classification, and developing backend services in Java and Go with microservice and cloud-based architectures. I also played a key role in conflict resolution, personally turning around three pre-litigation cases by uncovering and resolving communication gaps, and received formal recommendations from those clients. I helped rescue and restructure three unprofitable projects, which have remained profitable (36–54%) since. Additionally, I developed an ERP system for a 170-employee Chinese logistics company, which eventually scaled into a revenue-generating long-term program. Internally, I mentored junior developers into middle and senior roles, helped shape OKRs for technical teams, and ran company-wide workshops that contributed to a 12% uplift in average project margins.