Farbey

Web 3 Marketing Lead With 13 Years Of Experience

Web3 Marketing Manager with 13 years of experience with 5 years in tech (Web3, AI, IoT, Robotics, Metaverse.). Worked with Fortune 500 companies including Visa, Coca-Cola, Shell, Nikon, Unilever, Samsung and 40 more. Ex-Creative Director of Rambler Group ($0.4Bn net worth media holding with 66mil audience). Owner of 30+ marketing awards including Cannes Lions and D&AD. Ranked #1 Creative Director in CIS.


Some achievements: 

●  Increased web 3 company valuation from $10M to $45M by developing and implementing engagement, reactivation and retention marketing strategies. 

●  Held successful IDO ($2M) by buildomg and managing marketing department from scratch.

●  Raised the global community fro a layer-1 protocol from 0 to 100k members from 60 countries by setting up a community team, acquisition strategy management, KOLs & media relationship management.

●  Made web 3 pilots with new clients (Dubai, India & Netherland Antilles governments, Gazprom) by leading marketing practice from marketing strategy to budgeting. 

●  Increased brand awareness from zero to 30% by rebranding and communicational pivot of web 3 company. 

●  Increased loyalty from zero to 10% by participation in multiple events including Gartner SYM 2018, Future Cities Dubai & winning "Blockchain Solutions Provider of the Year" award winner at Dubai. 



Experience: 11 years

Yearly salary: $0

Hourly rate: $100

Nationality: 🇩🇪 Germany

Residency: 🇩🇪 Germany

Experience:

Period Title Company
2021 - 2023 Councilour / Marketing Lead Collective intelligence Labs / DEIP
2018 - 2021 Marketing Lead / Partner The Moon
2019 - 2020 Founder in residence Etrepreneur First
2019 - 2020 Creative Director Rambler
2018 - 2019 Marketing Lead APLA blockchain
2016 - 2018 Senior Creative HAVAS
2011 - 2016 Senior account manager JAMI

Skills:

brand-marketing
digital-marketing
head-of-marketing
marketing-communication
product-marketing
marketing
english
russian
ukrainian