faseehzama

Marketing And Business Growth

Seasoned Web3 and AI marketing leader with 8+ years driving growth, strategy, and product adoption across blockchain, DeFi, and digital ecosystems. Expert in building data-driven GTMs, token economies, and global communities. Proven record in scaling brands, managing multi-million-dollar campaigns, and blending creative storytelling with analytics to drive engagement, retention, and measurable growth across decentralized platforms.


Experience: 8 years

Yearly salary: $44,000

Hourly rate: $80

Nationality: 🇮🇳 India

Residency: 🇮🇳 India


Experience

Head of Growth
MaAvatar
2024 - 2025
Designed and executed a 3-tier GTM strategy targeting Gen Z in the U.S., launching across Discord, X, Telegram, and Instagram. Built a waitlist of 18K+ users pre-launch through a structured ambassador program, meme virality, growth tool and performance marketing. Managed community scaling 0 to 13K+ across platforms with an engagement rate of over 22%.
Growth Hacker
Convergence Foundation
2023 - 2024
Led growth hacking initiatives for 3 verticals of Convergence Foundation. Focused on product development, user acquisition, engagement, and retention through innovative strategies. Developed and executed farming strategy leading to airdrops. Analyzed market trends and competitor analysis to piggyback their audiences for targeted ads approach.
Business and Growth Consultant
Performance Hackers
2022 - 2024
Provided growth solutions to community and project growth advisory. Scaled revenue from 25k per month to 400k MRR. Developed predictive analysis models to drive International Spending.
CSM-Performance marketing
Black Coffee Media
2022 - 2023
Creating Paid ads/performance marketing strategic plans for Celebrity E-commerce brands. Managed top e-commerce brands with INR 1.5cr+ monthly spends.
Digital Marketing Manager
Aspiring Media Tech Pvt. Ltd
2021 - 2021
Managing all digital marketing activities of three B2B brands. Worked on social media marketing strategy, develop creatives for postings and ads.
Community Marketing and Growth Strategy
Blockwiz Solutions Pvt. Ltd
2021 - 2022
Worked along with projects like OKEX, Houbi, Kucoin, Delta, immutable x, Cobidex, creating community GTM strategies for multiple WEB 3.0 niches, achieving significant growth in community engagement and sales of NFTs.
Central Accounts Manager
Practo Technologies
2019 - 2021
Process building to optimize workflow and setup lead gen funnels via paid marketing channels. Collaborated cross-functionally with sales, engineering, and product management teams.
Mechanical Engineer Intern
Bosch Ltd.
2018 - 2018
Created engineering documentation, consisting of production processes and timeframe information for use in future projects. Studied manufacturing processes used by Bosch.

Skills

growth-marketing
gtm
product-manager
project-manager
tokenomics
marketing
english