fayedeleon

Design and optimize creative production workflows for print and digital campaigns, establishing clear processes for intake, briefing, reviews and delivery. Manage project timelines, approvals and asset production across concurrent creative projects while maintaining brand standards. Develop and maintain detailed capacity plans, monitoring project load and proactively reallocating resources to meet evolving priorities and ensure sustained delivery against performance targets. Oversee end-to-end project delivery from concept to completion, ensuring alignment with business objectives and campaign goals. Execute risk management and quality assurance protocols to identify bottlenecks and implement optimization opportunities.

Led operational strategy for cross-functional digital initiatives across PC Optimum, PC Health, and Shoppers Drug Mart. Built and refined centralized tracking systems for capacity planning and prioritization, using real-time data to allocate work, anticipate bottlenecks, and enable informed resourcing across concurrent campaigns. Established centralized Standard Operating Procedures (SOPs) for project intake, quality assurance and approval processes, reducing delivery cycles. Built project governance structure through comprehensive documentation, status tracking and transparent communication with creative and business stakeholders. Acted as a liaison between creative teams and leadership to align creative output with campaign objectives and timelines.

Delivered 20+ full-cycle project campaigns with 98% on-time completion rate, managing project timelines, budgets, and resource allocation across social, lifecycle, and retail initiatives. Designing intake and briefing systems that clarified priorities, deliverables and dependencies for creative and technical teams. Developed comprehensive project documentation and training materials to support project team onboarding and knowledge transfer processes. Monitored workflow performance through post-mortems and lessons learned sessions, identifying optimization opportunities and implementing process improvements. Bridged communication between leadership, creative teams and technical stakeholders, ensuring alignment on scope and timeline.

Managed creative project delivery for enterprise clients including Lindt, Dermalogica, and Pizza Pizza, overseeing project scope, timelines, and stakeholder communications. Coordinated cross-functional project teams including designers, producers, and external vendors to ensure seamless project execution and deliverable quality. Supported project quality management through content reviews and comprehensive project documentation for global localization projects. Demonstrated project adaptability in fast-paced agency environment while managing multiple concurrent client projects and shifting project priorities.