fedorstares

- Accelerated the GTM strategy for a leading stablecoin-yield protocol (top-10 by TVL) by maximizing organic engagement in search and AI for investors and users during the major product milestones and TGE. - Grew domain rating from 0 to 45 via building topical authority, comprehensive on-page SEO and organic articles in external sources, coupled with product releases and PR activities. - Collaborated with the product team to execute 10+ SEO projects (on-page, UI, programmatic SEO, website architecture) to maximize search visibility and ensure main pages are fully visible to search engines and LLMs. - Optimized 100+ product, landing, blog and documentation pages by executing a proprietary on-page SEO framework that included metadata, keyword targeting, page and URL structure, and Schema.org markup. - Maximized site visibility for branded queries and increased user acquisition by publishing 30+ long-read articles; owned the blog content strategy from planning to publishing. - Established the technical search foundations, in particular crawling and indexing policies through customizing robots.txt and XML sitemaps.

- Led a holistic SEO and LLM visibility strategy for a leading B2B financial/crypto company, achieving a #2 position in core business niche, 10x increase in impressions, 5x in ranking keywords, 2x in clicks, establishing organic search as the #1 channel for online conversions. - Performed a fundamental shift in search visibility, transitioning rankings from brand-driven to 300+ high-value commercial and transactional keywords across the conversion funnel (MoFu/BoFu). - Scaled the longform content to 400+ assets, directing the end-to-end lifecycle from initial strategy to execution. Implemented content repurposing and refresh cycles that maximized inbound traffic across both search engines and LLMs. - Managed a $50,000 annual link-building budget, securing native placements in top-tier finance and crypto publishers to boost target pages’ authority and increase brand citations in AI-driven search results. - Optimized technical architecture and UI/UX in collaboration with design and dev teams, implementing programmatic SEO for structured data and collection pages, alongside navigation enhancements to improve both crawlability and user retention. - Engineered an end-to-end system for marketing performance analytics by automating data pipelines for various sources (social media, search engines, website), delivering customized reports, dashboards and tables that reduced time for analysis and enhanced data-driven decision-making.

- Developed a multi-audience blog content strategy for a Layer-1 blockchain, targeting groups such as token holders and developers with different topic clusters and content categories. - Spearheaded the website redesign project: outlined site architecture, prepared PRDs and web copies for landing pages. Implemented SEO guidelines into the web design process.

- Drove a 20%+ increase in organic traffic for the leading crypto news publisher within 8 months by executing an organic growth strategy centered on technical and on-page SEO, long-form content and UI navigation improvements. - Formulated and executed an SEO-led strategy centered around publishing in-depth, helpful evergreen content, while also introducing search optimization foundations into editorial guidelines. - Formed and led a cross-functional team composed of software engineers, editors and designers, aiming at producing new UI features via A/B tests and sitewide optimization projects. One released feature improved average CR by ~15%, while another one improved Core Web Vitals by >40% for the mobile version. - Designed an analytics system using Google product suite for tracking web traffic, drawing multiple product-related insights and preparing on-demand reports for stakeholders and business units.

- Executed a content strategy for the platform (U.S. pre-IPO investments) alongside crypto/RWA exchange across multiple digital channels, including social media, website, and email to activate users with guides, news, social media posts, promotions, and videos. - Launched and hosted a project on the corporate YouTube channel, producing over 30 insightful videos on crypto-related topics with an 8% average engagement rate. - Initiated and led a content-driven project, directly bringing a 15% reduction in customer acquisition costs (CAC). - As a leading copywriter, participated in the off-page SEO campaign that resulted in strengthening domain authority, capturing search results for brand searches, and amplifying user acquisition.