fendywong

- Employee #1 in the Aethir Edge team - Led Branding , Content, Marketing, PR strategies - Managed the Social Media & Community team, built and grew the X account from 0 to 18.5K in 2 months and Telegram channel from 0 to 28.2K in 1 month. - Sold 1 million worth of GPU computing devices in 30 minutes, and another 6.5 million worth of devices in 3 hours (in USDT) - Oversaw content creation for Product Marketing, PR, Social, Website - Organized official project launch event in Token 2049 Dubai with vendors, PR agencies and Media in 2 week’s time

- Provides consultancy and develops 360 Marketing, PR, Branding, and Content strategies for startups and brands across Web3, Tech, Footwear, and Beauty industries

- Leads Branding , Content & Marketing strategies for a crypto exchange across 15 countries (APAC, EU, Middle East) - Drives project management for Web3 Marketing campaigns and Branding initiatives - Analyzes Marketing performance data to provide insights - Develops PR, Social Media and thought leadership content across Twitter, Tiktok, Youtube and Instagram

- Crafted Global Marketing and Content strategies - Launched CRM, EDM and Membership initiatives from scratch, established SOPs and oversaw budgets - Managed Marketing Partnerships and Affiliate programs - Spearheaded Influencer Marketing initiatives

- Managed Digital Marketing (SEM, Content & Branding Strategy, Influencer Marketing, Email, SMS, Website Optimisation), PR, CRM projects for a startup handbag brand - Built and managed the Digital Marketing team of 3 - Led ecommerce website optimization & UX/UI implementation - Co-led Creative Direction and Content Production with Creative Director for 6 Marketing campaigns in one year

- Led the Content Marketing team of 3 for Global Fashion, Web3, Lifestyle, and Special Projects/Partnership pillars - Reported to the C-suite and presented in weekly meetings on Marketing data with actionable insights and strategies Marketing lead for 30+ Global Projects & Collaborations (Pokèmon, Netflix LUPIN, Cyberpunk 2077, JW Anderson, Minions merchandise, TEAM WANG, 88RISING, Aesop, etc.) - Managed Digital Marketing initiatives for 180+ Global Menswear, Home & Lifestyle, and Art labels