ferenccs

I oversaw all design processes to ensure consistency across digital products and the company’s broader online and offline presence. I collaborated with executive leadership on product development strategies, KPIs, and OKRs, and defined the annual design vision and strategy to align innovation with business objectives. Acting as a 'player-coach,' I mentored product designers and optimized cross-departmental workflows.

Developed and executed a comprehensive design strategy and roadmap for a Web3 platform, ensuring alignment with business goals. Led cross-functional collaboration to streamline workflows and improve overall efficiency.

Led the product design team in optimizing Vodafone’s sales platform, achieving a 15% increase in completed user flows. Supervised multiple design teams, refining processes and mentoring designers to uphold high design standards.

Designed SaaS modules with a focus on UX strategy, user flows, site maps, and information architecture. Created a cohesive brand book and design system for a B2C audience, strengthening brand identity and ensuring consistency across products.

Designed user flows, wireframes, and prototypes in collaboration with the Product Owner, driving increased user engagement. Produced marketing materials consistent with brand guidelines, enhancing brand coherence across all channels.