ferenccs

Developed and implemented a comprehensive design strategy and roadmap for a Web3 platform. Led cross-functional collaboration to align design execution with business goals and improve workflow efficiency.

Led a product design team in optimizing Vodafone’s sales platform, resulting in a 15% increase in completed user flows. Supervised multiple design teams, refining processes and mentoring designers to maintain high design standards.

Designed SaaS modules focusing on UX strategy, user flows, site maps, and information architecture. Developed a cohesive brand book and design system for a B2C audience, strengthening brand identity and consistency.

Designed user flows, wireframes, and prototypes in collaboration with the Product Owner, resulting in increased user engagement. Produced marketing materials aligned with brand guidelines, enhancing brand coherence across channels.