finteched

Champion the ecosystem function within a fast-paced, innovation-led Web3 accelerator—sitting at the intersection of marketing, community, and product. Spearhead product-aligned marketing strategies post-program, influencing decisions up to the C-Suite. Lead collaborative deep-dives with founders and partners, delivering marketable insights that align with GTM efforts. Design founder-centric UX sessions to ensure resonance between product vision and audience engagement. Build brand equity and momentum through high-touch KOL, SME, and event-driven marketing activations. Deliver thought leadership and educational content across the ecosystem to amplify Outlier’s market positioning. Maintain and grow a cross-functional network of 300+ alumni companies, with continuous engagement touch points and brand storytelling. Shape the 'alumni experience' through scalable communications, community-driven content, and collaborative portfolio programming.

Developed and executed ecosystem-led growth campaigns across dev and CTO communities. Advocated for DAPP adoption through strategic content, platform partnerships, and product-market alignment. Crafted high-performing digital funnels across social, content, and website channels. Provided market-facing UX insight that influenced internal product and marketing strategy. Partnered directly with the CPO to ensure consistent external messaging aligned with internal roadmaps.

Led digital ecosystem development for over 400 FinTech companies across 26 locations. Created scalable marketing programs and communication strategies across 26 regional social media channels. Enhanced platform onboarding and engagement with UX-driven design and CRM strategy. Identified investment opportunities through strategic startup mentoring and accelerator participation.

Collaborated with global teams in London, NYC, Tel Aviv, and Mumbai to deliver Rise’s global growth strategy. Curated and launched new products, communications strategies, and community engagement pipelines. Partnered with accelerator program leadership to align startups with global Barclays business units. Managed global social media and podcast marketing as part of the Rise brand narrative.

Developed and marketed key customer communications strategies around payment systems and platform changes. Delivered new product concepts based on user research and stakeholder feedback loops. Launched Barclaycard’s first customer-facing podcast to increase engagement and brand trust.