fixingwhale

Led the brand studio for a global hard-tech and Web3 venture studio, establishing asynchronous workflows and delivery standards to improve team visibility, coordination, execution, and predictability. Managed distributed, cross-functional teams spanning design, web development, content production, events, marketing, social media, and public relations. Directed cross-functional initiatives across branding, digital marketing, web, content production, community engagement, and global events for multiple startup business units, including Logos Blockchain, Logos Messaging, Logos Storage, Logos Movement, Logos Research, Status App, Nimbus, and Keycard. Served as Interim Head of Communications for six months, ensuring leadership continuity during a critical transition period while driving multiple concurrent strategic initiatives in a fast-paced, international environment.

Led end-to-end studio operations for an international brand design agency, overseeing design team coordination, financial management, recruitment, and project delivery. Managed both program and operational execution for high-profile clients, including Optiver, Aldiana Resorts, Oceanco, and Brouwerij ’t IJ–Duvel. Optimized internal workflows, collaboration practices, and team dynamics by implementing Agile principles. Balanced operational leadership with client delivery to increase efficiency, enabling the studio to transition from a five-day to a four-day workweek without compromising output.

Led print and digital projects at a design agency for high-profile clients such as Thermo Fisher Scientific, Kiwa, and the Dutch Ministry of Finance, ensuring high-quality delivery and stakeholder alignment. Improved project execution by applying Agile and PRINCE2 methodologies to enhance efficiency, structure, and predictability. Served as project owner for CRM implementation and AVG/GDPR compliance initiatives, managing timelines, quality standards, and cross-functional coordination to ensure successful outcomes.