forestkeeperio

Collaborated with cross-functional teams to plan and deliver multifaceted campaigns, coordinating activities and sharing actionable metrics to support community scaling. Created educational materials including written guides and video content using tools such as Notion and Loom, simplifying onboarding processes and minimizing user support requests. Coordinated with working group leads to deliver on-chain ambassador campaign outcomes, aligning cross-departmental activities to achieve set KPIs using community management and Web3 tools. Deployed targeted engagement initiatives such as AMAs, NFT drops, and onboarding walkthroughs using Discord and Farcaster, increasing active participation across core community channels. Structured and delivered co-branded events in partnership with top 5 ecosystem projects and DAOs, driving a 30% increase in activation of targeted onboarding pathways and directly attributing to a 65% rise in active community membership over the year.

Implemented comprehensive digital marketing strategies for Moonbeam and Polkadot, utilizing SEO, content marketing, email campaigns, and paid advertising to drive increase website engagement. Secured top 3 SERP rankings and 6+ featured snippets within 6 months by deploying targeted SEO strategies using SEMrush and Google Analytics, resulting in a 35% year-over-year boost in organic traffic and measurable uplift in user engagement KPIs. Conducted segmentation and user persona analysis using CRM and analytics data, increasing conversion rate by 20% through A/B testing and tailored marketing funnel adjustments. Reduced reporting turnaround time by 40% through automation of KPI data extraction and visualization pipelines with Google Data Studio and SQL, supporting both quarterly strategy reviews and weekly leadership stand-ups. Boosted active user participation by 65% over 12 months by launching targeted engagement initiatives, leveraging Discord and Farcaster to manage AMA sessions, NFT drops, and onboarding walkthroughs; automated participation tracking using Zealy and Guild.xyz.

Managed and grew Teller's community, driving engagement and adoption through targeted content, events, and partnerships. Developed and executed a comprehensive Web3 events strategy, securing speaking opportunities and sponsorships at major industry conferences and meetups. Collaborated with regional influencers and thought leaders to expand Teller reach and credibility within the LATAM ecosystem. Localized marketing and communications materials to resonate with alternate regional audiences and align with cultural nuances. Analyzed community sentiment and engagement data to inform content and event strategies, driving a 30% month-over-month increase in active community members.

Provided strategic guidance to blockchain-based role-playing games and collectible card games on business development and product management initiatives, contributing to successful launches and user adoption. Developed comprehensive branding strategies for a blockchain-based NGO, ensuring consistent messaging and visual identity across all touchpoints. Trained and mentored early-stage startups at SDSU's TrepCamp, leveraging Lean methodology to validate ideas, develop MVPs, and achieve product-market fit.

Developed and executed growth marketing strategies for Penguin Finance, securing a $2.5 million grant to scale user acquisition and engagement initiatives. Managed performance marketing campaigns across search, social, and display channels, for all products. Optimized landing pages and user funnels, leading to a 30% improvement in conversion rates. Collaborated with creative team to develop engaging ad content and media assets.

Developed and executed integrated marketing campaigns for tech and retail clients, driving brand awareness and engagement. Managed performance marketing initiatives and analytics reporting, optimizing campaigns for ROI. Spearheaded social media strategy and content creation, growing followers and engagement rates. Collaborated with design teams on brand development initiatives, ensuring consistency across touchpoints. Contributed to new business development efforts and client pitches, helping secure key accounts.