francobraidich

Strategic Sales Leader | Web3 Transition

Dynamic commercial leader with 10+ years driving revenue growth and team performance across tech and e-commerce. Currently pursuing a Master in Finance and transitioning into the blockchain and Web3 space. Combining strategic sales expertise with academic grounding in financial markets and deep crypto involvement since 2018. Passionate about tokenization, DeFi, and the business impact of blockchain technology. Ready to bring strategic commercial leadership to the evolving Web3 space.


Experience: 8 years

Yearly salary: $50,000

Hourly rate: $25

Nationality: 🇦🇷 Argentina

Residency: 🇦🇷 Argentina


Experience

Head of Commercial Spain
Flipdish
2024 - 2025
Streamlined sales processes, resulting in enhanced efficiency and increased productivity. Developed strong client relationships for improved customer satisfaction and repeat business. Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures. Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process. Mentored junior sales staff, fostering professional growth. Analyzed market trends to identify new opportunities for business expansion.
Commercial Manager
PedidosYa
2021 - 2024
Led and developed a commercial team composed of acquisition and post-sales executives. Designed and executed tactical plans aligned with regional commercial strategy. Defined objectives in coordination with the Planning team, monitored KPIs, and drove results. Participated in high-stakes negotiations and ensured market leadership in the assigned geography.
Key Account Executive
PepsiCo
2019 - 2019
Managed major accounts and secured new business opportunities. Maintained high retention rates through professional relationship-building. Increased revenue by upselling products and services.
SSr. Account Executive
PedidosYa
2019 - 2021
Strengthened relationships with major brands and enhanced partner profitability. Conducted SWOT analysis and implemented strategic action plans for partner growth. Negotiated contract improvements and supported multi-region expansion.
Service Analyst for the Latin American Market
Microsoft
2015 - 2016
Contributed to the creation of a consulting service center. Developed internal workflows and trained incoming analysts. Promoted service center adoption within the Consulting Department.

Skills

account-manager
defi
growth
head-of-sales
retention-marketing
sales
business-development
english
french
spanish