franstirto

Led & defined strategic direction for Lazada Indonesia special project, ensuring alignment with corporate goals & objectives. Drove strategic & operational planning processes, including AOPs & long-term strategic plans. Championed project delivery on time, within scope & budget, exceeding expectations.

Strategized and executed initiatives to acquire new users, boost retention, and increase conversions across platforms, leveraging Google Analytics, Apps analytics & Social Media for optimization. Led sales strategies and initiatives across diverse sectors, maximizing revenue opportunities and driving market penetration for Good Doctor. Led development and management of B2B partnerships, expanding Good Doctor's market reach and influence through collaboration with key stakeholders.

Led Growth team in exceeding targets for new users, retention rates, conversions, and referral program growth, leveraging AppFlyer and MoEngage analytics. Successfully drove occupancy, ARR, and revenue growth for OYO Indonesia through the OYO demand channel, demonstrating strong business acumen. Led impactful partnerships with Banks, Telcos, e-commerce, and tech startups, driving mutual growth and value creation.

Secured lucrative partnerships with 20+ diverse organizations (banks, fintechs, startups, telecommunications) exceeding annual target. Analyzed market trends and competitor strategies to identify high-potential partnership opportunities. Leveraged market insights and partner data to inform strategic decision-making and optimize partnership ROI.

Managed a cross-functional digital marketing team of 25 (IT, SEO, QA, social media) driving projects exceeding $1M USD in revenue. Developed and implemented comprehensive digital marketing strategies for partners, fostering revenue growth and engagement. Owned project lifecycles end-to-end, ensuring on-time delivery and exceeding key performance indicators (KPIs) within budget.