frilo

First hire. Helped build a scalable design operation from the ground up, enabling the studio to grow from 1 to 15+ team members while maintaining exceptional creative quality. • Aligned cross-disciplinary teams (design, development, and strategy) using modern frameworks to ship high-performing products at scale. • Delivered branding and product designs that empowered clients to enhance engagement, improve retention, and position themselves as leaders in their categories. • Crafted high-impact brands and interfaces for a diverse client base, delivering eye-catching solutions that aligned with client strategies and user needs. • Worked closely with C-level executives to develop brand strategies that enhanced market positioning and drove business growth.

• Founded and grew a creative agency focused on branding and product design for startups. • Led +150 freelancers across +50 projects for startups from the US, Canada, UK, Spain, Australia, Argentina, and more for web experiences, interfaces, and brands. • Managed and mentored external and internal design teams, ensuring efficient collaboration and quality outcomes. • Led art and creative direction across projects, including product launches, multi-brand design systems, and several marketing campaigns. • Directed a guerrilla marketing campaign in Los Angeles for a domestic cleaning app launch, leveraging direct-to-customer communication strategies that increased user acquisition and onboarding rates.