friskivani

Managed a CRM of 1,000+ B2B client records in Odoo, ensuring accurate updates on leads, communications, and pipeline stages. Improved data quality and sales forecasting while streamlining collaboration across sales, marketing, and product teams. Executed 250+ monthly outbound campaigns via email, LinkedIn, and phone, targeting prospects in Qatar, UAE, and Saudi Arabia. Achieved a 23% open rate and 9% reply rate, generating Marketing Qualified Leads (MQLs) in fintech, healthtech, tourism, logistics, and municipal sectors. Conducted market research and competitor analysis on MENA government regulations and compliance requirements, providing insights that shaped proposals, negotiation strategies, and market entry plans. Prepared 30+ tailored proposals, onboarding kits, and documentation for clients, reducing deal-closing time by 20% and improving client onboarding satisfaction. Worked with marketing, product, and logistics teams to engage SMEs and government-linked organizations, adapting outreach strategies to cultural and regulatory contexts and strengthening long-term partnerships.

Conducted audits and reconciliations of keyword mapping and campaign metadata across 100+ website pages, ensuring SEO strategies aligned with live content and eliminating mislabeling errors that affected keyword rankings. Built and maintained a structured campaign library in Google Drive, organizing SEO briefs, A/B test results, and performance logs, which improved collaboration efficiency across distributed teams by 35%. Produced and managed 30+ SEO-optimized assets per month, including blog articles, newsletters, YouTube scripts, Pinterest visuals, and WordPress content, contributing to a 17% increase in website traffic and visibility for high-priority offerings. Oversaw publishing workflows on WordPress, YouTube, and Pinterest by handling backend tagging, metadata consistency, and scheduling, ensuring on-time delivery and brand voice alignment across all platforms. Conducted competitive and trend analyses using Google Trends, Ahrefs, and HubSpot SEO tools to identify new keyword opportunities, track audience behavior, and refine targeting strategies for content marketing. Delivered weekly analytics reports with insights from Google Analytics, Search Console, and HubSpot dashboards to measure CTR, bounce rate, and keyword performance, enabling data-driven adjustments that strengthened campaign ROI.

Managed and maintained a detailed PR database of over 40 media contacts, influencers, and journalists, ensuring up-to-date contact logs, status updates, and follow-ups were reconciled weekly. This system supported accurate outreach tracking and a streamlined press engagement pipeline. Created and maintained outreach trackers, earned media logs, and post-campaign reports to ensure stakeholders had full visibility into campaign timelines, placements, and pending communications. These efforts led to a 30% increase in successful placements and media responses. Provided administrative oversight in drafting press kits, briefing documents, and email templates tailored to regional media standards, enhancing message alignment and outreach success rates. Resolved inconsistencies in performance reports and campaign data by conducting weekly audits, validating logs against published content and external feedback to improve internal reporting accuracy. Collaborated closely with communication, marketing, and operations teams to synchronize campaign materials and improve clarity and consistency of public-facing materials.