I design visually compelling, user-focused interfaces for both web and mobile platforms, with experience across industries such as Education, Arts & Culture, Community Services, Automotive, and Hospitality. With over 80 successful projects led, I bring both versatility and depth to every engagement.
My focus is on crafting digital solutions that balance business objectives with creative impact. I collaborate closely with clients and cross-functional teams to align goals and ensure cohesive execution. By combining strategic insight with clean, inclusive design, I deliver digital experiences that are responsive, accessible, and effective.
Superpowers: Limitless energy and excellence as a standard
Experience: 10 years
Yearly salary: $0
Hourly rate: $40
Nationality: 🇲🇾 Malaysia
Residency: 🇸🇬 Singapore
Experience
Senior Digital Designer
Convertium Pte Ltd 2022 - 2025
Led the design and execution of mockups for various projects and pitches using Adobe XD and Figma, creating responsive, user-friendly interfaces across platforms. Worked closely with UX teams on user research, wireframing, and prototyping; collaborated with developers for consistent implementation; and established SOPs and design guidelines to ensure visual consistency and efficient workflows. Mentored junior designers, optimised site performance, and led key projects such as SPH, National Gallery Singapore, and Touch Community Services—delivering high-quality, user-centered digital experiences.
Digital Designer
Convertium Pte Ltd 2019 - 2022
Designed and developed responsive websites and mockups using Photoshop and Adobe XD, collaborating with UX teams and developers to ensure user-focused, consistent implementation. Led key projects including the Lexus retainer, Singstat, and SIM websites, while maintaining design guidelines, optimising site performance, and staying current with design trends.
Senior Web Designer
Firstcom Solution Pte Ltd 2016 - 2018
Led the creation of design mockups and pitches while managing local and overseas teams, streamlining workflows, and aligning wireframes with project objectives. Coordinated with external agencies and transformed client feedback into effective, audience-focused designs—staying current with design trends to ensure relevance and impact.
Web Designer
Firstcom Solution Pte Ltd Pte Ltd 2014 - 2016
Designed responsive websites for small businesses, translating client needs into effective, user-friendly solutions through clear and collaborative communication. Completed over 70 projects, producing mockups for pitches and launches while consistently meeting tight deadlines with quality results.
Skills
brand-designer
design
ui-ux-designer
visual-designer
web-designer
english
chinese-mandarin
malaysian
