gabbyhsu

- Successfully turned the Tax and Christmas appeal campaigns from loss to profit; achieved a conversion rate reaching 5.88% (+716% YoY revenue) for the Christmas appeal campaign. - Led the end-to-end website content revamp for the Ponytail Project, driving a 15.7% increase in users, a 51.7% uplift in revenue, and a 75.9% boost in event registrations; conversion rate improved from 5.9% to 6.9%. - Improved Daffodil Day ad campaign results: CTR increased from 0.13% to 0.37%, registration conversion rate rose by 80.9%, while CPA dropped by 21%, and donations increased by 206.1%. - Launched CCQ’s first paid Regular Giving campaign, setting up distinct conversion tracking for one-off vs. monthly gifts. Resulted in 23 new RG sign-ups and a 43.7% annual growth in monthly donors.

Boosted form fill submissions by 400% and inquiry calls by 1500% in just seven weeks after launching a digital campaign. Achieved a conversion rate of 7.86% on Google search, outperforming the industry benchmark of 5.09%. Enhanced website conversions by 445%, alongside a surge in Organic Social and Organic Search traffic.

Enhanced phone call inquiries by 48.15% through strategic website adjustments and achieved an 87.1% improvement in the conversion rate of the Google branding campaign.

Generated marketing materials including graphics and copyrighting for internal and external campaigns. Coordinated events with over 600 participants from conception to completion.

Provided PR services including marketing strategies, public relations consultancy, media relations, event coordination, and project management. Successfully launched a marketing campaign for 'BRAND'.