gabbyhsu

I'm a data-driven digital marketing specialist with over five years of experience leading performance-focused campaigns across paid media, SEO, and marketing automation. Most recently, I worked at Cancer Council Queensland, a not-for-profit organisation where I managed end-to-end digital campaigns that drove awareness and fundraising outcomes across Meta Ads, Google Ads, LinkedIn, TikTok, and Snapchat. My role also involved implementing analytics frameworks using GA4 and Looker Studio, translating insights into strategies that helped leadership teams make informed, impact-led decisions.

Prior to that, I led digital strategy at a large-scale early learning provider with 34 centres across Australia, where I spearheaded multi-channel campaigns, improved website user experience, and executed CRM and email marketing automation projects. I'm a Google-certified marketer with a hands-on approach to growth, constantly optimising campaigns for ROI while balancing creative direction with data insight.

With a keen interest in the decentralised web, I'm now looking to bring my experience into the Web3 space—a field I deeply believe represents the next leap in how we connect, build communities, and create value. I thrive in fast-paced, collaborative environments and am excited to contribute to purpose-led Web3 projects where marketing, data, and innovation intersect.