gabriellafw
Content & Community Specialist
Community, content, product, and growth strategist with 5+ years of experience in technical ecosystems, including open-source blockchain communities and global tech marketing. Proven ability to grow a technical community using organic, community-led strategies. Skilled in translating complex product concepts into clear communications, driving user engagement, and localizing content across European markets.
Experience: 5 years
Yearly salary: $70,000
Hourly rate: $0
Nationality: đź‡đź‡° Hong Kong
Residency: 🇩🇪 Germany
Experience
Content Editor and Writer
Binance 2022 - 2023
Served as lead EU editor for high‑stakes product announcements (listings, system upgrades), coordinating with Legal, Product, and Global Marketing to ensure accurate, compliant, and timely communications. Wrote educational blog content explaining complex crypto products (NFTs, Earn, wallets) to millions of users – demonstrating ability to simplify technical concepts for diverse audiences. Acted as rapid‑response editor during market volatility, maintaining user trust.
Digital Marketing and Communications Specialist
Heliax Technologies / Anoma & Namada Protocols 2021 - 2022
Built an open‑source technical community from 0 to 30,000+ Discord members using only organic, community-led strategies – no paid ads, no trackers, aligning with privacy-focused mission. Wrote technical articles explaining complex protocol concepts (state machines, fractal upgrades) for developer audiences. Organized virtual and in‑person community meetups in Berlin and Amsterdam, fostering contributor growth and local partnerships. Managed and moderated all community channels, including Discord, X, and Telegram.
Content Marketing Strategist
Echometer (B2B SaaS) 2020 - 2021
Online content translation and copywriting for B2B Saas. Focus on SEO and organic content strategy.
Skills
community-manager
marketing-communication
pr
marketing
english
chinese-mandarin
german