gavinhaag

CONTENT & DIGITAL MARKETING MANAGER | Creative & Brand Strategy | Product Marketing | Content & Campaign Operations | SEO | Analytics | Video | Design | Photography | Playful Dad 💙

Hi Web3, I’m looking forward to connecting with you! Here’s a bit about me and my background.

𝐅𝐑𝐎𝐌 𝐍𝐘 𝐓𝐎 𝐓𝐇𝐄 𝐏𝐍𝐖 🌲

I was born in NYC to artist parents and raised in San Francisco as a bilingual kid with a ton of energy for music, movies, sports, art, and computers. Outside of soccer and drumming, I was busy performing in regional theater so I went on to study acting at UCLA’s School of Theater, Film, and TV. After college, I worked in music and acted in films and TV. I toured with bands and worked as a roadie for Mickey Hart from the Grateful Dead earning the nickname “College Boy”.

𝐌𝐎𝐕𝐈𝐍𝐆 𝐈𝐍𝐓𝐎 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 📈

In 2013, I landed a job as a Digital Project Manager at Mission Capital Advisors, spearheading the design, development, and deployment of a web app using Scrum tools including JIRA and Trello. I restructured the app’s CRM data to ensure a smooth flow of sensitive information that increased productivity across all of the US offices. I earned a certificate from Cornell in Digital Marketing and was promoted to lead digital marketing and produced brand videos, supporting all digital marketing efforts for the business. I delivered an SEO-optimized B2B and B2C campaign that in its first 6 months increased organic search traffic by 30%, web traffic by 80%, PPC clicks by 46%, and email open rates by 50% with no additional spend. 

𝐋𝐄𝐀𝐃𝐈𝐍𝐆 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 & 𝐂𝐑𝐄𝐀𝐓𝐈𝐕𝐄 𝐎𝐏𝐄𝐑𝐀𝐓𝐈𝐎𝐍𝐒 💻

I relocated to LA with my wife to be closer to our families. I had success in acting, but I decided to pivot away from the entertainment industry to start a family. In 2022, I became a father. I find great joy in play, and I always look for ways to bring that energy into my work. I went on to a new industry, starting at KBKG as Content Development Manager, and led a product GTM plan where with content to promote a new software application. A recent highlight from one of my service line campaigns was a 10x increase in revenue originating from SEO content. My new design initiatives, guidelines, and best practices in content marketing enabled email campaign revenue to exceed targets and my SEO-optimized B2B/B2C campaigns increased organic search traffic by 30% within 6 months. 

𝐋𝐄𝐓'𝐒 𝐂𝐎𝐍𝐍𝐄𝐂𝐓 𝐎𝐍 𝐋𝐈𝐍𝐊𝐄𝐃𝐈𝐍 🌎

If you’re looking to chat with a content marketing leader who brings creative leadership to infuse campaigns with intelligence and passion for results, I’d love to connect on LinkedIn. Or to talk half-marathon, tennis, Premier League, hit me up!

Thanks for reading my story!
Gavin