gen100x

I am a multidisciplinary Design Lead with expertise in Lean UX, UI design, and branding. I help companies unpack problems, test ideas, and take solutions from 0 to 1.

My design journey started along with the advent of the internet. During this time I have worked with startups, tech companies, global media organisations, and blue-chip brands at creative agencies in five different countries. I have tackled a wide range of design projects across many sectors, teamed up with cross-functional talents, and delivered end-to-end solutions in product and branding.

My skill set is based on human-centred design principles, lean methodologies, innovation frameworks and design craft combined with a love of technology and storytelling.

I believe in creating positive outcomes that help people and the planet to prosper.

I am into music, art, culture, tech, health and nature.