georgedawson

Driving product strategy and delivery for initiatives at EMURGO. • Defined product roadmap and priorities to align with business goals. • Translated strategic vision into actionable requirements for engineering and design teams. • Utilized data and user insights to inform decisions and enhance product offerings.

Managed the entire product lifecycle for a complex multi-platform product, guiding cross-functional engineering teams in strategy, roadmap, and delivery. Expanded product infrastructure to secure over $4 billion in assets across more than 60+ networks for over 800,000 active users, showcasing expertise in managing large-scale complexity. Grew user base by 10x and increased ARPU 10x above market competitors through strategic product positioning and monetization optimization. Led the full product rebrand from XDEFI to Ctrl, managing new feature development and design implementation across iOS, Android, and web platforms. Developed and deployed features for non-custodial asset management, cross-chain swaps, and DeFi protocol integration across leading blockchain networks.

Developed and maintained automated testing frameworks, enhancing regression coverage and accelerating release cycles. Created thorough mobile QA strategies centered on wallet security, transaction integrity, and reducing production risk in a high-stakes financial app. Worked closely with engineering and product teams to verify fixes and avoid regressions in critical multi-chain transaction flows.

Assisted with fintech operations and business development efforts, gaining experience in financial services, regulatory compliance, and client relationship management.