georgeshanidze
Marketing And Operations Analyst
I’ve spent the last year and a half in the trenches of a fast-paced crypto startup, consistently clocking 80-hour weeks and loving every minute of it. At Hinkal, I architected our token presale from the ground up, designing pricing rounds, allocations, UX flows, analytics, and the entire web experience. I led the full design and functionality of our wallet extension, managed the company treasury with DeFi strategies that delivered a 30% APY from stablecoins, and drove business development that landed partnerships with major protocols like Morpho and Curve.
My toolkit is as versatile as the challenges I tackle: from hands-on product management and UI/UX design, to financial operations, hiring, investor relations, and multi-channel marketing. I’ve closed enterprise SDK deals, quadrupled our social following, and built tokenomics frameworks that align incentives across teams and investors.
I’m ready for my next big leap in the crypto industry-bringing startup grit, strategic vision, and a proven ability to deliver results under pressure. If you’re looking for someone who not only survives but thrives in the chaos of innovation, let’s talk.
My toolkit is as versatile as the challenges I tackle: from hands-on product management and UI/UX design, to financial operations, hiring, investor relations, and multi-channel marketing. I’ve closed enterprise SDK deals, quadrupled our social following, and built tokenomics frameworks that align incentives across teams and investors.
I’m ready for my next big leap in the crypto industry-bringing startup grit, strategic vision, and a proven ability to deliver results under pressure. If you’re looking for someone who not only survives but thrives in the chaos of innovation, let’s talk.
Experience: 2 years
Yearly salary: $80,000
Hourly rate: $0
Nationality: 🇬🇪 Georgia
Residency: 🇪🇸 Spain
Experience
Marketing and Operations Analyst
Hinkal 2024 - 2025
- Designed the structure of the token presale, including pricing rounds, allocation models, user experience flows, website, and analytics, ensuring a seamless and transparent process for participants. - Led the end-to-end product design of the company’s wallet extension, conceptualizing the majority of the functionalities to streamline user experience. - Managed company treasury, optimizing stablecoin investments and achieving an APY of ~30% through strategic allocation across DeFi yield platforms. - Oversaw business operations-payroll, employment contracts, and banking-while streamlining cross-functional collaboration with legal, accounting, and tax teams. - Led end-to-end hiring for developers and engineers, onboarding 7 high-retention team members. - Led product development by designing UX flows, UI designs and managing a team of 8 developers, increasing website engagement rate by 45%, protocol TVL by 17%. - Drove business development at industry events, securing partnerships with 8 major protocols such as Mellow, Morpho, and Curve. - Closed SDK sales by designing and managing end-to-end platform integrations, successfully onboarding clients like Request Finance and AEON. - Managed multi-channel social media strategy end-to-end, implementing targeted campaigns, creating copywriting, designing banners, and running ads that quadrupled Twitter following. - Monitored financial health, optimizing costs by 30% and extending operational runway by 8 months without impacting daily operations. - Managed investor relations by onboarding new investors, and delivering regular updates on product progress, financial performance, and capitalization structure to the existing investors. - Developed and implemented a comprehensive Tokenomics framework, reducing selling pressure and aligning incentives across investors, users, and internal teams.
Corporate Banking Intern
Bank of Georgia 2023 - 2023
- Analyzed client creditworthiness using key financial ratios, resulting in three tailored loan proposals. - Negotiated competitive currency exchange rates with treasury, strengthening client relationships and driving repeat business. - Collaborated with valuation experts to assess client physical assets valued at $4 million, supporting loan decision-making. - Presented loan proposals to senior management, securing approval for a $10 million client loan.
Assurance Intern
Ernst & Young 2022 - 2022
- Assisted in financial audits for two major clients, ensuring full compliance with IFRS standards. - Conducted risk assessments for the largest bank in the country for loans exceeding $10 million, analyzing creditworthiness of the seven largest non-corporate borrowers and informing risk mitigation strategies.
Skills
analyst
business-development
defi
finance
marketing
operations
sales
project-manager
english
russian
spanish