Seasoned fashion designer with over 15 years of expertise crafting apparel, accessories, and handbags for global retail giants like Hush Puppies and Matahari. I master the full design cycle—concept sketches, technical drawings, tech packs, and market launches delivering trend-driven collections that fuse brand identity with consumer appeal.
Now, I'm channeling my skills into Web3, blending fashion with blockchain, NFTs, and the metaverse. With a solid grasp of crypto and digital ecosystems, I design phygital products and NFT-linked wearables that redefine retail for virtual worlds. My mission: to create market-ready, future-proof designs that bridge physical and digital realms.
Ready to innovate for your brand? Let’s shape the future of fashion together.
Best Regards,
Steffi
Experience: 11 years
Yearly salary: $60,000
Hourly rate: $60
Nationality: 🇮🇩 Indonesia
Residency: 🇮🇩 Indonesia
Experience
SR.FASHION DESIGNER
TRANSMARCO 2023 - 2025
Started with Hush Puppies accessories, designing graphic tees, caps, socks, and underwear before being promoted to lead ladies’ handbag design. Developed full handbag collections for Hush Puppies Indonesia, aligning with brand DNA from the Singapore HQ. Created seasonal assortments, tech packs, and detailed specifications for production. Collaborated with marketing and merchandising teams to ensure product drops matched seasonal campaigns and retail displays. Oversaw sampling, material selection, and quality to deliver designs that balanced style, function, and durability.
SR.FASHION DESIGNER
MATAHARI DEPARTMENT STORE 2020 - 2020
1.Designed and developed clothing collections including graphic tees, shirts, and pants, tailored for Indonesian mass retail. 2.Built in-house brands with strong trend relevance and commercial viability. 3.Created production-ready tech packs and collaborated closely with suppliers to ensure quality and consistency. 4.Coordinated with merchandising and marketing teams to align seasonal product drops with store campaigns. 5.Delivered quarterly presentations to management, showcasing collection direction, trend forecasts, and sales strategies. 6.Balanced style, affordability, and scalability to strengthen Matahari’s positioning in the competitive retail market.
CEO / CMO
FRONTIER 2018 - 2020
1.Developed the workflow and platform concept for an influencer marketing website, creating a centralized database of influencers for brands. 2.Enabled brands to search, track, and manage influencer campaigns in real-time directly from the platform. 3.Managed brand marketing strategies by connecting clients with micro to mega influencers for authentic, organic reviews. 4.Built brand trust and customer engagement through data-driven influencer selection and campaign monitoring. 5.Led business development and pitching to brands, introducing the platform and demonstrating its ROI and efficiency.
SR.FASHION DESIGNER
TRISULA CORP 2017 - 2018
1.Specialized in menswear design, creating seasonal collections ranging from formalwear (suits, blazers, shirts, and slacks) to casual pieces. 2.Developed detailed designs and technical specifications, ensuring precision in tailoring, fit, and finishing. 3.Designed graphic elements and fabric patterns to complement the collections. 4.Prepared and delivered professional collection presentations to management and buyers, aligning with seasonal market trends. 5.Collaborated with production teams to translate design concepts into market-ready garments.
JR. FASHION DESIGNER
BUSANA APPAREL 2016 - 2017
Junior Fashion Designer delivering womenswear ranges for global clients including Calvin Klein and Ann Taylor. Specialized in technical garment development—taking designs from brief and CAD to sample mockups and production-ready tech packs while coordinating with merchandising and factories to hit cost, quality, and timelines.
CEO
PROVIDENSIA 2008 - 2016
Founder & Creative Director of HALGA Batik, a label I built from zero. I led a 10-person team and scaled distribution to 50+ retail stores across Java, owning the entire business cycle—product design and production, merchandising, marketing, sales, and finance. Brand building has been my passion since early in my career.
Skills
bootstrap
brand-designer
design
graphic-designer
hyperledger-fabric
illustrator
metaverse
nft
photoshop
product-designer
product-lead
prompt
social-media
ui-ux-designer
web3-py
