gilasnunes

Defined the vision, main features, roadmap, and strategy plan for the app in collaboration with the team. Conducted competitor research and identified user needs as the sole designer. Created wireframes and prototypes to test usability and intuitiveness with a small user group. Defined the app’s overall look and feel to ensure aesthetic appeal and brand consistency. Aligned with developers to decide on the MVP product for feature launches. Maintained user contact post-launch to improve the app and add new features.

Collaborated in the development and implementation of the e-commerce webshop in Asian countries by researching market and user needs. Maintained and improved compliance usability. Led the design of a new back-office platform, focusing on automating manual tasks to reduce marketing employees' workload and decrease the time needed to find brand/marketing assets. Contributed to the creation, development, and deployment of the company’s design system.

Utilized the design thinking framework to map the entire user experience, identify pain points, and develop innovative solutions aligned with business strategy. Designed and prototyped interfaces, testing them with users. Facilitated workshops, engaging with clients to identify issues and create new business opportunities.

Designed graphic content for newsletters, social media, and the website alongside the design team. Contributed to news articles, content creation, and podcasts. Implemented and maintained the website front-end and brand strategy.

Developed in-house brands with comprehensive guidelines. Designed graphic and communication materials, such as stationery, implemented and maintained website front-end. Led an outsourcing company to deliver the final experience for the online shopping website.