glebgarusov

Senior Marketing Manager / Cmo

Good afternoon!
My name is Gleb, and for more than 8 years I've been engaged in marketing to achieve results. I made my way up from a junior specialist to the head of the direction. I have experience working with companies from Russia, CIS, Europe, Latin America and Asia. There are b2c, b2b and b2g projects in my portfolio. And I'm sure I can make your project happier, because the result is important to me, not the process.

My stack:

Office pack
Google ADS
Yandex direct
Microsoft ADS
Programmatic (such as Criteo, etc.)
myTarget (ecosystem mail.ru )
Targeted advertising (Meta, twitter, tg, TikTok, etc.)
Telegram
Meta products (FB, Inst, WhatsApp, etc.)
End-to-end analytics services (such as RoiStat, K-50, adriver, yandex and others)
Working with influencers (directly, through agents and through aggregators)
SMM (Different channels, from Meta classics, Discord and twitter to narrowly regional networks like Weibo)

Additional digital stack:

Mail, SMS and push mailing tools (such as mailchimp, SendPulse, etc.)
Task managers (such as notion, trello, jira, etc.)
Business communication systems (such as Slack, teams)
CRM (such as bitrix, amo, megaplan)
SEO tools (Google, Yandex, PR-CY, Similar Web, SEOMonitor, etc.)
Mobile analytics and promotion tools (such as Adjust, AppFlyer and others)
Partner and CPA networks
Media Aggregators (PressFeed, HARO, PRNEWSWIRE, PRNEWS.IO and others)
Brand Analytics
Cloaking tools (Cloak it, Keitaro, etc.)

Offline stack:

Organization of events
Cross-marketing
Branded products
Working with outdoor advertising
Working with the media

Growth and development stack:

Competitive analysis
Building sales funnels
Sales script development
Improving the quality of the sales department
Product Packaging
Development of leadmagnets and tripwires
Search for new niches
Scaling current processes

The skill of personnel management and performance evaluation:

Content managers
Copywriters
Designers
Performance Marketers
SMM Managers
Schillers
Affiliate managers
Influencers
CRM managers
SEO/SERM managers
Outreach managers
Sales managers (cold and hot sales)
Mobile Marketing Managers
Other personnel


Experience: 10 years

Yearly salary: $50,000

Hourly rate: $0

Nationality: 🌏 Remote

Residency: 🇦🇿 Azerbaijan


Experience

Head of Marketing (otc)
GoMining
2022 - 2023
CMO
DBX Blockchain
2021 - 2022
CMO
Evercode Lab
2020 - 2022
Senior Marketer
Coin-Galaxy
2019 - 2020
Perfomance marketing specialist
Crypto Exchange
2018 - 2018
Marketing manager, CMO
Another Projects (Crypto & Not Crypto)
2013 - 2021

Skills

brand-marketing
cmo
digital-marketing
growth-marketing
head-of-marketing
marketing
marketing-lead
marketing-strategist
english
russian