globalsola

Delivered full-funnel digital strategies across SEO, PPC, CRM, and paid social for UK, US, and African markets. Managed digital advertising across Google, Meta, LinkedIn, Twitter, and Bing—increasing qualified leads and conversions across client accounts. Oversaw digital marketing budgets and ensured campaigns remained efficient and on-target. Conducted audience research, competitive analysis, and market trend assessments to drive strategy. Grew one client’s email list by 75%, while another achieved a 45% sales uplift after a product launch campaign. Represented the agency at marketing and tech events, increasing brand awareness and partnerships.

Successfully launched Africa’s first fully-featured web-conferencing platform, increased users by 60% in 4 months. Enhanced user journeys and site UX to increase conversions by 20%. Delivered a 35% CTR uplift and 25% CPA reduction via PPC campaign refinements. Created lifecycle email and in-app messaging campaigns, increasing customer engagement by 20%. Developed a performance attribution model, improving marketing efficiency by 15%.

Delivered full-funnel digital strategies across SEO, PPC, CRM, and paid social for UK, US, and African markets. Managed digital advertising across Google, Meta, LinkedIn, Twitter, and Bing—increasing qualified leads and conversions across client accounts. Oversaw digital marketing budgets and ensured campaigns remained efficient and on-target. Conducted audience research, competitive analysis, and market trend assessments to drive strategy. Grew one client’s email list by 75%, while another achieved a 45% sales uplift after a product launch campaign. Represented the agency at marketing and tech events, increasing brand awareness and partnerships.

Managed and optimised Google Ads Grant ($10,000/month), increasing donor reach by 30%. Created digital reports and insights to guide campaign improvements and increase donor engagement. Strengthened the brand’s online presence through SEO, partnerships, and cost-effective content creation.

Trained 5,000+ participants across multiple African countries in digital marketing, SEO, and e-commerce. Developed engaging content for physical and virtual sessions, enhancing learner outcomes. Promoted digital inclusion and entrepreneurship by mentoring young marketers and small business owners.