gofermen1

Shaped marketing strategies for Web3 startups, aligning product messaging with user needs and growth goals. Led community and social media efforts, delivering timely, engaging content that reflected each brand’s identity. Translated Web3 trends into actionable ideas, helping clients stay relevant in a fast-moving space. Collaborated with product teams on feature rollouts and launches, ensuring campaigns landed with the right audience. Analyzed performance data to refine content, improve user journeys and guide strategic decisions. Built loyal communities by focusing on long-term engagement over vanity metrics. Managed full marketing pipelines — from strategy and client onboarding to execution and reporting — while leading remote teams under pressure.

Created and executed data-driven product marketing strategies to boost brand visibility, retention, and engagement. Collaborated with design and dev teams on go-to-market plans, ensuring launches were well-timed and effectively positioned. Produced user-focused content - from educational materials to social media - making complex Web3 topics accessible. Drove growth through partnerships with KOLs, influencers, and ecosystem players, expanding reach and credibility. Turned user feedback and market research into insights that shaped product direction and campaign messaging. Managed paid media strategy, optimized ad performance, and ensured efficient use of marketing budgets. Tracked competitors, trends, and sentiment to identify new positioning opportunities. Launched educational campaigns to support onboarding and increase adoption among new users. Hosted live webinars and AMAs to educate users.

Developed and maintained a content calendar to consistently communicate announcements, milestones and promotions. Led initiatives to spotlight new exchange features, boosting user engagement across social media channels. Managed online communities and groups, fostering a positive and inclusive space for discussions around trading, blockchain and platform updates. Monitored competitor strategies to uncover opportunities and continuously improve Kanga’s marketing and community efforts. Translated community feedback into actionable insights, informing both marketing campaigns and product development decisions.

Delivered responsive support via email and social channels, maintaining high customer satisfaction. Trained junior agents and managed support systems to ensure consistent, high-quality interactions. Collected user feedback and shared insights with internal teams to improve product and user experience. Created onboarding resources and led user education on platform features and security best practices. Collaborated with developers to communicate updates.

Kept the store stocked with trending streetwear to match customer demand. Created marketing campaigns to boost brand visibility and drive sales. Ran daily operations to ensure smooth customer experiences and efficient management. Trained and led the team to improve product knowledge and service quality.