golden

Web3 Commerce & Loyalty Innovator

Casey Golden is a leading Web3 commerce innovator and solutions architect, known for bridging Web2 infrastructure with Web3 capabilities to create scalable, loyalty-driven ecosystems for the world’s most discerning brands. Coined by Forbes as one of the Women to Watch in Web3, she is at the forefront of merging blockchain utility with real-world commerce—designing immersive, tokenized customer experiences that drive both adoption and long-term brand engagement.

As the founder of Luxlock, Casey co-developed one of the first token-gated shopping platforms, in partnership with Smart Token Labs, launching with over 30 Shopify brands and setting a new standard for NFT-enabled ecommerce. She led the creation of unlockable VIP loyalty NFTs and facilitated the first phygital fashion show in Decentraland and NYFW, pushing the boundaries of experiential retail across both digital and physical channels.

With a deep background in commerce infrastructure, client engagement, and personalization, I bring the rare ability to architect end-to-end consumer journeys that seamlessly integrate CRM, CDP, and blockchain elements. A regular speaker at Crypto Mondays, and Retail Razor Podcast Co-host, I am an established thought leader in digital transformation, loyalty innovation, and an evangelist for the future of decentralized commerce.