goldszmidt

Marketing Leader Brand & Communications

Marketing leader with 12+ years of experience helping tech startups and enterprises grow through strategic marketing, PR, and communications. Leads cross-functional initiatives spanning product launches, brand communications, media relations, partnerships, content, community, and go-to-market. Leverages AI to streamline content creation, improve communications workflows, and support scalable campaign execution.


Experience: 11 years

Yearly salary: $62,000

Hourly rate: $100

Nationality: 🇵🇹 Portugal

Residency: 🇪🇸 Spain


Experience

Marketing Leader (Brand & Communications)
Freedx
2025 - 2026
• Led cross-functional marketing and communications initiatives supporting product launches, coordinating execution across marketing, product, design, legal, compliance, and external partners. • Owned the strategy and execution of integrated PR and brand campaigns spanning product announcements, partnerships, content, influencer/KOL outreach, community initiatives, and media communications. • Defined product positioning, messaging, and website strategy, shaping content direction, structure, navigation, and key user-facing marketing touchpoints. • Developed press releases, thought leadership content, feature announcements, spokesperson messaging, and strategic communications materials to support product launches, media outreach, and brand visibility. • Built and scaled the community from 0 to 50,000+ members in three months, contributing to the onboarding of 15,000+ active platform users through community growth strategies and engagement initiatives. • Leveraged AI to design and build multilingual community management tools and a custom administration platform, automating content creation, moderation, and community management to support scalable engagement and growth.
Senior PR Account Strategist
Genius PR
2024 - 2025
• Developed and executed communications strategies for Web3, AI, and fintech clients, supporting product launches, announcements, and brand positioning. • Created press releases, messaging, and communication materials to translate complex technologies into clear narratives. • Managed media outreach and coordinated opportunities across publications, podcasts, interviews, and industry platforms. • Built relationships with journalists, podcast hosts, and industry stakeholders to increase client visibility and thought leadership. • Coordinated with clients and internal teams to deliver PR campaigns aligned with business goals and launch timelines.
PR Director & Business Developer
Concrete Media
2020 - 2024
• Developed and executed PR strategies for B2B technology startups across cybersecurity, fintech, AI, telecom, and other emerging technology sectors. • Conducted market and media research to identify opportunities, refine messaging, and secure coverage across industry and mainstream publications. • Created press releases, media pitches, and communications materials to support company announcements, product launches, and brand visibility. • Media-trained VP and C-level executives for podcasts, interviews, analyst briefings, and other thought leadership opportunities. • Managed client relationships and expanded the agency’s customer base across Europe and LATAM through business development initiatives.
PR Account Executive
ReBlonde PR
2019 - 2020
• Conducted media research and secured coverage opportunities for clients across gaming, MedTech, and FinTech sectors. • Developed media pitches, press releases, and communications materials while building relationships with journalists from leading technology publications, including VentureBeat, ZDNet, and TechCrunch. • Managed multiple client accounts and PR projects simultaneously, demonstrating strong organizational skills, attention to detail, and the ability to deliver campaigns in a fast-paced agency environment.
Tier 2 Technical and Customer Support – SkyLabs
Skylabs
2014 - 2019
• Provided technical and customer support to users and conducted internal investigations to understand and escalate ongoing issues with the platform

Skills

blockchain
brand
brand-marketing
community-manager
content-marketing
content-writer
crypto
dapp
defi
fintech
marketing-communication
marketing-manager
marketing-strategist
pr
seo
web3
marketing
english
spanish