I am a 25+ year marketing, revenue & innovation executive with a wealth of experience growing disruptive companies. With a career start in CPG Media Planning and a balance between Enterprise and Startups as well as B2C, D2C and B2B business experience across SaaS and subscription business models, I am a hands-on, metrics-driven leader skilled at scaling growth.
In addition to serving as Head of Marketing at AP Capital, a leading global digital asset company providing an exchange, mining, NFT marketplace and Metaverse properties under the Mamoru brand, I serve as a Mentor for startups perfecting their go-to-market strategies with Techstars and Rise by Barclays for FinTech. I also serve as NY Chapter President for the VR AR Association, teach Blockchain at Columbia College Chicago Online, and serve on the board of advisors for The American Marketing Association / AMA
I have been featured on NPR’s All Tech Considered, as well as publications such as INC Magazine, Chicago Tribune, Skift and Brandchannel among others. In 2018 I was named one of the “30 people to watch in Augmented Reality” by Next Reality News. In 2015, I was named “Top 40 under 40 Brand Marketers” by Brand Innovators a premier Marketing industry think tank.
Experience: 11 years
Yearly salary: $300,000
Hourly rate: $250
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Head Of Marketing
Cointelegraph 2021 - 2022
• Managed the P&L for a $100/month web3 subscription business gaining 5k subscribers with growth plan for reliable $6MM+ business line. • Developed brand identity, logo, tradeshow materials, newsletters, research reports. • Established first ever paid marketing initiatives and built social presence and developed content. • Product MGMT for user interface and capabilities. • Built deep and passionate community of active crypto traders on Discord. • Developed deep roster of social media influencers to build awareness.
Head Of Marketing
YouVisit 2016 - 2018
YouVisit works with marketers and agencies to leverage immersive experiences that create strong emotional connections between audiences and brands. Our award winning 360 film production studio is paired with our industry-leading SaaS VR software platform to create cinematic non-linear worlds that drive to conversion for our clients. The YouVisit platform exports to major VR device platforms such as Gear VR, Google Daydream, HTC Vive and others. • Pitched and won a strategic partnership with Google to become the product launch partner for their Daydream VR platform. • Produced over 1k B2B sales-ready leads resulting in 120+ closed deals in 2017. • Reset Digital Marketing strategy and execution resulting in 2x improvement in paid ROI and 40% digital form conversion lift. • Garnered over 40k new users to Experience Builder UGC platform. • Developed launch partnerships with entities & global brands such as International Rescue Committee, Starwood, HP, and US Army for increased awareness, press coverage, and thought leadership opportunities which directly contributed to exceeding revenue goals.
Director Digital Marketing
Sirius XM Radio Inc. 2004 - 2016
A critical member of the Digital Marketing team responsible for the development and management of SiriusXM’s digital marketing strategy and corresponding digital marketing plans. • Developed and executed comprehensive digital marketing plans encompassing web content, SEO/analytics, mobile, email/CRM, and social/digital media for over 150 company brands on the channel and show level at SiriusXM Satellite Radio. • Led the agency and vendor partnerships, evaluated capabilities, and pushed through the contract, testing, and adoption by the company of new MarTech capabilities to drive revenue. • Successfully launched high-profile channels, including Howard Stern, Martha Stewart, and Eminem, and drove a 150% lift in OEM & CRM streaming trials via a consumer digital media campaign to relaunch iOS and Android apps, beating CPA goals. • Managed cross-functional team of agencies, copywriters, designers and developers.
Skills
blockchain
brand-marketing
content-marketing
digital-marketing
email-marketing
growth-marketing
head-of-marketing
marketing
marketing-lead
metaverse
nft
virtual reality
vp-of-marketing
web3