greenguard

Title: From Accounting to Digital Marketing: My Journey of Agricultural Sustainability and Entrepreneurship

 

Introduction:

Meet Olanrewaju K. Olaakande, a digital marketing analyst and passionate advocate for agricultural sustainability in emerging nations in Africa. With a background in auditing and accounting, Olanrewaju has developed a set of foundation prerequisites skills in financial planning, public administration, research development, and accountability, which have helped me excel in my current role as a digital marketer.

 

Professional Experience:

Olanrewaju has worked with Infinity Platinum Realtor and Kenneth and George Nigeria Limited (MTN NIG) Trade Partner, where I served as a procurement manager. In my current role as a media buyer, I use my technical skills in digital currency, data science, and website development to help businesses unlock the power of digital marketing for global market access.

 

Passionate about Agricultural Sustainability:

However, my passion for agricultural sustainability has led me to embark on a 20-year quest, to research and understand the nitty-gritty of infrastructural farming settlements in Nigeria. Despite the challenges faced, have gained valuable experience in the agricultural sector and have become an expert in market dynamics, trade, and business ethics.

 

Technical Skills:

More so have devoted time to learn online and am satisfied with my technical skills which include: Introduction to digital currency, system practices, Introduction to data science with Python, website development with WordPress. Am also skilled in using basic Excel applications for data presentation, visualization, and manipulation, and also creating logos and posters with the PosterMyWall application platform.

 

Soft Skills:

My soft skills include business analysis, leadership, policy advocacy campaign, logistics/delivery management services, teamwork, content writing, and online research.

 

 

Experience:

I have extensive experience in agricultural value chain operations management and am also a promoter of policy advocacy on the Graduate Entrepreneurship Fund (GEF) of the Nigeria federal government scheme, and Basic Universal Education Grant (BUeG). Am also the key facilitator promoter of the GreenGuard Hub an infrastructural farming settlement project in Ogun State, Nigeria.

 

Hobbies:

In my free time, I enjoy dancing, listening to music, swimming, spending time in natural solitude at ocean shores and rural farm settlements, researching tech innovations and trends, and focusing on self-awareness, spiritual awakening, manifestation, and consciousness.

 

My Strength:

Developing and implementing effective digital marketing strategies as a digital marketing analyst. I have the prerequisite skills to enhance organizations' needs to develop and implement effective digital marketing strategies, that can help them reach their target audiences, increase their online presence, and generate leads and sales.

 

Improving website traffic and engagement with my technical skills in website development and social media marketing to improve website traffic and engagement for organizations. By optimizing websites for search engines, creating compelling content, and using social media platforms to drive traffic to websites, I can enhance organizations increase their online visibility and engagement.

 

Improving brand reputation and awareness by creating compelling brand stories, managing online reviews and reputation, and engaging with customers on social media. More so, building strong relationships with customers and stakeholders, to establish a strong brand identity and increase brand loyalty.

 

Improving sales and revenue by creating effective sales funnels, developing targeted advertising campaigns, and using email marketing and lead nurturing strategies to convert leads into customers. More so by using data analytics to generating a report for management decisions and A/B testing for UX enhanced user experience and navigation on the organization channels, which can improve their conversion rates and drive revenue growth.

 

Providing digital marketing training and support to organizations and their employees, helping them develop the skills and knowledge needed to succeed in the digital marketing industry. By sharing my expertise and providing guidance and support, I have helped organizations build internal capacity and develop a culture of digital marketing excellence, which has equally enhanced my knowledge base through teaching to learn.

"Unlock the power of digital marketing to achieve sustainability and global market access."