gregjarrett

Uncovered key issues with product market fit and helped direct product evolution and strategy. Established and managed a high-performing design team, optimising tools and processes to enhance UX research and branding.

Led UX design strategies across multiple digital products, significantly improving user experience and conversion rates. Worked closely with stakeholders to ensure UX and product design aligned with broader business objectives.

Reversed the performance of a failing launch of a newly designed Sportsbook product. Implemented robust UX processes, established a comprehensive bi-weekly UX testing program, and set new standards for quality across the company.