gusbarta
Senior Product Designer
Senior Product Designer with 5+ years of experience crafting user-centered, scalable products across blockchain, DeFi, and SaaS platforms. Proven ability to lead end-to-end design processes, simplify complex financial systems, and deliver seamless user experiences for both consumer and institutional audiences. Adept at collaborating with cross-functional teams to create innovative and impactful solutions.
Experience: 5 years
Yearly salary: $170,000
Hourly rate: $80
Nationality: 🇨🇦 Canada
Residency: 🇨🇦 Canada
Experience
Senior Product Designer
Consensys - Phosphor – NFT Studio & Marketplace 2022 - 2024
• Designed and launched a highly successful NFT platform, achieving 4.55M total mints in three months with a 99% success rate on promoting the Linea network. • Led the end-to-end design process for three distinct portals (creator, customer, developer), improving onboarding and overall user experience. Conducted usability testing and implemented iterative improvements post-launch, driving user engagement and retention. • Collaborated with product managers, engineers, and stakeholders to align design strategies with business goals.
Product Designer
Unbounce - Product – AI Marketing Tools 2019 - 2022
• Designed and tested innovative product features through rapid experiments to improve user engagement. • Served as Art Director for CTA Conference 2019, Vancouver’s largest marketing conference, elevating the event’s branding and user experience. • Created prototypes and wireframes, ensuring seamless collaboration with product and engineering teams.
Skills
brand-designer
lead-designer
product-designer
ui-ux-designer
visual-designer
design
english
portuguese
spanish